Marketers’ Perspectives on Post-ID Ad Targeting and Creative
The Impact of ID-Loss: Marketers are Looking to AI-Based Audience and Creative Models
Recorded Tuesday, July 12, 2022
Jake Moskowitz – Head of the Emodo Institute
80% of C-level marketers are experiencing reductions in campaign effectiveness, due to ID loss. Marketers feeling those affects are much more likely to be leaning into specific audience and creative models. While last year’s “most promising” ID replacement solutions have fallen short, new ID-independent targeting and creative solutions are gaining real traction.
In this session, Jake Moskowitz shares new findings from the Emodo Institute’s latest “Voice of the Marketer” research. The presentation explores the views of hundreds of marketers, including their post-ID experiences, their preferences and bullish perspectives on emerging AI-based targeting and creative models.