Emodo Blog

The Emodo Institute has launched its first podcast series. The first two episodes of FIVE - The 5G Podcast for Marketers - are now live on several podcast listening platforms. The first episode, titled 5G – Not Just Another G, outlines the five big marketing shifts that will be driven by 5G. Episode #2,The Reality of Read More
Jake Moskowitz’ latest article on Street Fight dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the article, Jake doesn’t just call out the untrue, he also clarifies the real (and really compelling) opportunities for those industries. Give it a read... Four Targeting Myths That Devalue the Real Power of Location Targeting When it Read More
These days, almost every forward-thinking marketing initiative is based on an assumption that the targeting data is solid, proven and readily available. It’s certainly available (in abundance). However, it isn’t always solid, and it’s almost never proven. The science behind targeting data is unlike any other. It's unregulated, opaque and routinely inaccurate. In his recent article on Forbes.com, Alistair Goodman, GM of Ericsson Read More
In advertising, the term ‘media transparency’ carries specific expectations of accountability for media vendors. When the discussion turns to the topic of data, however, ‘transparency’ implies no clear expectation at all. On the media side, ‘transparency’ means “prove it.” It means “show me the viewability rates, fraud percentages, and critical information to protect my brand.” Read More