Emodo Blog

Today, poor quality data is the #1 issue that threatens the effectiveness of mobile advertising. Although marketers and data buyers have serious concerns about the inaccuracy of targeting data, the industry isn’t doing enough to address the problem. In order for brands to realize the true promise of mobile marketing, data vendors and industry standards Read More
Last week, we launched Emodo Supply, the industry’s first and only mobile carrier-verified SSP. Emodo Supply is designed to dramatically reduce the number of wasted impressions and dollars that result from data inaccuracies. Just like there are impurities in water and people would choose to drink filtered to unfiltered water, there’s a lot of inaccurate data Read More
Location data is one of the most promising elements of mobile marketing. Unfortunately, the mobile advertising process and ecosystem are rife with flawed data and data-centric practices. And it’s no secret, as AdAge found over 80% of marketers and agencies to be concerned about location data quality.* In our effort to discover, resolve and educate mobile Read More
When it comes to location-based advertising, the data you choose may pose the greatest threat to the ROI of your campaigns. A recent study of a broad range of campaign datasets revealed significantly flawed location data from data sources of all stripes, including exchanges, apps/SDKs and specialty data providers. Location data is flawed across the mobile advertising Read More