In March, 2020, all 41 Broadway theaters in New York City closed for 18 months due to the COVID-19 pandemic. As a result, the city’s economy lost ~$15B and 90,000 people were out of work. In September 2021, when the theaters reopened, something unprecedented happened. The shows, theater owners and unions all banded together to welcome audiences back. The Broadway League sought to launch a very special ad campaign. For that, they looked to Emodo to go big and do it right.

This short video tells the story and shares the experience. You’ve got to see it!