Location data is one of the most promising elements of mobile marketing. Unfortunately, the mobile advertising process and ecosystem are rife with flawed data and data-centric practices. And it’s no secret, as AdAge found over 80% of marketers and agencies to be concerned about location data quality.*

In our effort to discover, resolve and educate mobile advertisers about mobile data concerns, Emodo experts, researchers and data scientists have been conducting advertising studies and analyzing mobile data since day one. You might even say we’ve been on a mission to solve this problem.

Today, we announced the formalization of those efforts with the launch of the Emodo Institute.