Marketers’ Perspectives on Measurement KPIs as IDs Disappear
The deprecation of device IDs has been shaking up the advertising industry for a while now, but what exactly does [...]
The deprecation of device IDs has been shaking up the advertising industry for a while now, but what exactly does [...]
Here at Emodo, we’re defined by our strong, lasting relationships. Our people are behind everything we do, and we firmly [...]
Advertising Week, October 19, 2022 In this session, Jake Moskowitz reveals new findings from the Emodo Institute’s latest research to [...]
Social media platforms have played a large role in many advertising strategies over the past few years, but recently the [...]
An identifier for advertisers (IDFA) was once a powerful tool for targeting audiences and getting your ads in front of [...]
Today, we are thrilled to launch Emodo’s new brand identity. After elevating our exchange and expanding upon our creative ad [...]
Digital marketing continuously evolves as new technologies become available and the digital landscape shifts. One of the most significant, recent [...]
Unless you’re in denial or you’ve intentionally tuned out, you know that the marketing industry is undergoing a paradigm shift. [...]
The Impact of ID-Loss: Marketers are Looking to AI-Based Audience and Creative Models Date Recorded Tuesday, July 12, 2022 [...]
Andrew Lazzaro and Alistair Goodman share behind-the-scenes details of the groundbreaking campaign that brought theater-lovers back to Broadway. – [...]