Emodo’s POV on the Deprecation of Device IDs
Apple’s deprecation of the IDFA mobile ID and Google’s deprecation of third party cookies in Chrome have rightfully caused the [...]
Apple’s deprecation of the IDFA mobile ID and Google’s deprecation of third party cookies in Chrome have rightfully caused the [...]
Beginning with the launch of Apple’s iOS 14.5 in late April, the number of ad opportunities that will include targetable [...]
2021 has created new engagement opportunities for bold marketers. Immersive mobile ad creative, including AR formats, are proving to be [...]
This acquisition extends Emodo's horizontal expansion as an independent platform with direct connections to hundreds of demand-side partners (DSPs), publishers, [...]
Friends, Over the past three years, our team at Ericsson Emodo has made it our mission to empower highly-effective advertising [...]
We believe it’s important that we continue to echo and amplify this message from Ericsson CEO Börje Ekholm.
Inaccurate and fraudulent data is a significant issue across the advertising industry. Inaccurate or fraudulent data causes wasted spending that [...]
Marketing data. It’s a $20 billion industry composed of hundreds of companies, most of which gather, shape and sell consumer [...]
Most of us have enough experience as consumers to know that you get what you pay for. Choosing the cheapest [...]
Just like everything else you buy, data-based products (such as segments, attribution models, targeted media campaigns, or PMPs) don’t just [...]