Do You Get What You Pay For? The Trouble with Location Data
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]
Traditional media verification, like brand safety, IVT, and viewability, paint a glowing picture of improvement year after year. How can [...]
Industry lingo creates easy shortcuts for insiders. It lets us say more with less, so we can make our points [...]
Can a lopsided focus on where ads run distract us from the real source of marketing waste? Jake Moskowitz from [...]
The next gen mobile network takes connectivity well beyond the mobile phone – and that includes the ways in which [...]
Episode seven of the FIVE podcast looks at the ugly side of programmatic advertising and addresses a question that has [...]
5G will be transformative, no doubt. For media and consumer-facing businesses, however, True 5G readiness may require a broader technology [...]
The new episode of FIVE – The 5G Podcast for Marketers explores the ways privacy policy may affect digital marketing [...]
The Shifting Shape of Data, the fifth episode of our podcast just dropped. If you want to know how 5G [...]
Jake Moskowitz’ latest article on Street Fight dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the [...]