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Placecast Launches ‘Card-Linked ShopAlerts’, Leveraging Powerful Patent + Geofencing Technology to Deliver Performance-based Mobile Marketing

Card-Linked ShopAlerts delivers measurable redemption rates and solves key pain-point around location data On the heels of its ShopAlerts Wallet launch in June, Placecast is now announcing the launch of ‘Card-Linked ShopAlerts’, which are mobile offers tied to nearby store locations using geofencing technology that consumers redeem by simply swiping their linked credit or debit …

Placecast Launches ‘Card-Linked ShopAlerts’, Leveraging Powerful Patent + Geofencing Technology to Deliver Performance-based Mobile MarketingRead More »

How Mobile Text Alerts and Location Affect Consumer Retail Behavior

Placecast teamed up with Mobile Marketer this week to present How Mobile Text Alerts and Location Affect Consumer Retail Behavior, a webinar outlining our findings from the research we conducted with the Harris Poll and directly with participants in ShopAlerts programs we created for REI, Sonic, The North Face, and American Eagle Outfitters. Following up on …

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Pizza Hut’s location-based mobile campaign ‘4.4 times more effective than TV’

Pizza Hut is seeing great success from its location-based mobile campaign with O2 more in the U.K. The campaign that ran for 15 months (from Nov 2010 to January 2012) involved several different mediums including TV, Radio, Radio, Facebook, Digital, Out Of Home and ATM. Using the ShopAlerts® platform with O2 More, Pizza Hut’s mobile …

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The old adage “Location, location, location” has a whole new meaning; Mobile users worldwide demand more location-based services

With smartphone adoption and usage on the rise, the demand for location-based services is significantly increasing worldwide. According to a new report by TNS, location is the most sought after service by mobile users; a fifth of the world’s 6 billion population is already using mobile and over 60 percent of those that don’t use …

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Placecast’s ShopAlerts Picks Up Fifth Award Distinction of the Year: Official Honoree of 2010 Webby Awards

Placecast  is excited to announce that the company has been named a Webby Award Official Honoree. The 14th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards are considered the Internet’s most respected symbol of success. As an Honoree in the “Best Use of GPS …

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Retail Goes Mobile: Finding New Consumer Connections through Mobile Devices

Today, Kathryn Koegel, President of Primary Impact Research, presented the latest research on mobile marketing within the retail sector. The webinar, hosted by Placecast, gives insights into purchase behavior, media consumption, and consumer receptivity to retailers currently leveraging the always-on mobile device. The session also includes a location-based mobile case study providing data and key …

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Placecast Webinar: “Innovations in Retail: Using Mobile Technology to Drive Foot Traffic and Sales”

On Tuesday December 15, Placecast hosted a webinar aimed at finding new approaches that are working for retailers to increase brand affinity and drive repeat traffic into their stores. Moderate by Janye O’Donnell, the retail reporter for USA Today and co-author of the book, Gen BuY: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail,the discussion provided insights for …

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