AI E1: Everybody Gets a Copilot
Marketing is overflowing with data. It informs and guides nearly every decision we make as marketers. AI, and, more specifically, [...]
Marketing is overflowing with data. It informs and guides nearly every decision we make as marketers. AI, and, more specifically, [...]
One of the key benefits of 5G is the ability to aggregate tons of metadata in real time. And perhaps [...]
43% fewer consumers are optimistic about the upcoming holiday season compared to just two months ago. How will holiday [...]
Marketing data. It’s a $20 billion industry composed of hundreds of companies, most of which gather, shape and sell consumer [...]
As shelter-in-place orders are lifted across the country, restaurants and retailers are seeking to understand how to regain the [...]
Most of us have enough experience as consumers to know that you get what you pay for. Choosing the cheapest [...]
Just like everything else you buy, data-based products (such as segments, attribution models, targeted media campaigns, or PMPs) don’t just [...]
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]
Are you struggling to understand the role your advertising will play in convincing consumers to boost their shopping habits [...]
Traditional media verification, like brand safety, IVT, and viewability, paint a glowing picture of improvement year after year. How can [...]