Jake Moskowitz dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the article, Jake doesn’t just call out the untrue, he also clarifies the real (and really compelling) opportunities for those industries.
These days, almost every forward-thinking marketing initiative is based on the assumption that consumer targeting data is solid, proven and readily available. While it’s certainly available in abundance, it isn’t always solid, and it’s almost never proven. Find out why the data science is veiled and the question you need to ask about the Data.
Thanks to a number of transparency initiatives, the industry has reduced fraud, increased brand safety, and improved campaign ROI. However, when it comes to the data that drives those same campaigns, the industry is electing to adopt a different, narrower definition of transparency. The ad industry has inconsistent attitudes and expectations when it comes to …
Two location targeting themes are gaining real steam as we near the end of 2018 – “People-based Marketing” and the significant problem of data inaccuracy. Jake Moskowitz, Head of the Emodo Institute, brings some fact-based perspectives and practical solutions to the growing conversation about data quality.
Before you choose the targeting data for mobile campaigns or any other location-powered objective, it’s good to have a few guideposts to help you narrow down the options. Jake Moskowitz provides seven proven norms that can bring clarity to key data expectations and decision factors in this article.
Next time you’re selecting targeting data for a digital ad campaign, pick segments that have won awards for quality or received five-star user ratings. Makes sense: Data decisions guided by true quality tend to yield better results. Unfortunately, you can’t do that—there’s no such indicator. It’s time for the industry to get serious about data quality.
Whether the conversation is about brand trust, safety, engagement, marketing innovation, attribution or effectiveness, clean data is a prerequisite. Data is the foundation upon which marketing leaders are shaping their visions of tomorrow, but today’s advertising data is hardly foundation-worthy. The data that powers digital advertising is incorrect more than 45% of the time.
Media transparency has been top of mind for marketers over the last few years. As a result, a thriving ecosystem of verification initiatives, vendors, and solutions emerged to measure issues such as fraud and viewability. Today, there is a different challenge that requires the same level of industry attention: data quality.
In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.
Emodo, Ericsson’s mobile advertising and data monetization platform, unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment.