From Seller-Defined Audiences to AI: the Trends Shaping Publishers’ Post-Cookie World
By David DiAngelo, Vice-President Of Global Marketplace Development at Emodo The digital advertising world is always in a state of [...]
By David DiAngelo, Vice-President Of Global Marketplace Development at Emodo The digital advertising world is always in a state of [...]
By Kelly Anderson, Senior Vice-President And Head Of Data Privacy And Compliance at Emodo With the clock rapidly running down [...]
By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and [...]
Two primary worker groups emerged during the COVID-19 pandemic: those who prefer (or tolerate) commuting to an office, and those [...]
Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that [...]
by Alistair Goodman, General Manager of Emodo We are past the point of speculating on the potential of 5G technology. [...]
A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that [...]
We are excited to share that Emodo has been recognized as a 2021 Programmatic Power Player: a definitive list of the [...]
by Jake Moskowitz, VP of Data Strategy and Head of Emodo Institute Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies [...]
Emodo, an Ericsson company focused on premium mobile advertising solutions, today launched Emodo Predictive Audiences, an artificial intelligence-powered targeting solution [...]