In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.
Emodo, Ericsson’s mobile advertising and data monetization platform, unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment.
Location advertising has captured the imaginations of media creatives and buyers alike, with the promise of precisely targeting the right consumers at the right time and tracking whether marketing drives visitation behavior. Unfortunately, many location data vendors have woven a potentially misleading narrative about the precision of their data.
Ericsson’s mobile advertising and monetization platform, Ericsson Emodo has launched ‘Emodo Audiences’ with an aim to boost the quality of location data in the ad ecosystem
Location data is an effective targeting, analytics and audience discovery tool . However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using.
In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform. Dubbed Emodo Audiences, the new product is considered to be the first carrier-verified …
Emodo, Ericsson’s mobile ad platform for telcos , is aiming to boost the quality of location data in the ad ecosystem with a tool launched Thursday that uses carrier data to verify mobile audiences on a pre-bid basis.
On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data
Placecast’s VP of Measurement Solutions Jake Moskowitz shares insights with Sudipto Zephyr Ghosh on how marketers can utilize location intelligence solutions to increase the effectiveness of their marketing campaigns.
With 2018 just around the corner, we’ve asked some of the mobile advertising industry’s top executives for their predictions for the year ahead. Everything you need to know, from mobile video to programmatic and mCommerce (in alphabetic order).