Verification is emerging as one of the biggest themes of 2017 in adtech. The next battleground is clearly verifying the data accuracy of the underlying ingredients — namely the quality of data used for targeting and measurement.
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working…
The Placecast Location Verification product uses a ‘truth set’ of location data from Pinsight Media to test the accuracy of location, offering a level of accuracy that cannot be provided by pattern recognition alone…..
Placecast named one of the five Bay Area startups to watch…
Location data is the “next frontier” when it comes to ad measurement and verification…
Ericsson is about to enter an unexpected space: ad tech. The Swedish networking giant is testing a mobile ads platform to aggregate anonymized deterministic data…
We also announced two new patents pertaining to “Location data management and targeting”….
Google & Facebook on track to control ~70% of digital ad spend, mobile carriers have the scale & data to compete….