Ericsson Emodo Launches Carrier-Verified Audience Solution
In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product [...]
Ericsson’s Mobile Ad Platform Taps Telcos To Validate Location Data
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem [...]
Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition
On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform [...]
TechBytes with Jake Moskowitz, VP, Measurement Solutions, Placecast
Placecast's VP of Measurement Solutions Jake Moskowitz shares insights with Sudipto Zephyr Ghosh on how marketers can utilize location intelligence [...]
Year ahead: The top mobile and in-app advertising predictions for 2018
With 2018 just around the corner, we’ve asked some of the mobile advertising industry’s top executives for their predictions for [...]
Ericsson debuts programmatic ad platform for telcos
Ericsson, the Swedish maker of networking equipment, debuted a programmatic ad platform that gives cellular providers another way to monetize [...]
Hello Emodo: Ericsson Looks to Mobile Ad Tech for Growth
Ericsson is launching its first global advertising solution with Ericsson Emodo, a new data management and ad tech platform that [...]
Why Carrier Data Is the Key to Unlocking Mobile Verification
Verification is emerging as one of the biggest themes of 2017 in adtech. The next battleground is clearly verifying the [...]
Pinsight Taps Carrier Data To Verify The Accuracy Of Location-Based Campaigns
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working...
Placecast and Sprint’s Insight Media Finally Bring Verification to Mobile Advertising
The Placecast Location Verification product uses a 'truth set' of location data from Pinsight Media to test the accuracy of [...]