The Human Collective Grows More than 5x Since April Launch
HUMAN announces 18 members in its Founding class, bringing together more than 20 industry leading companies across the advertising supply [...]
How 5G Is Changing Advertising For Good
by Alistair Goodman, General Manager of Emodo We are past the point of speculating on the potential of 5G technology. [...]
Augmented Reality Ads See Better Reception Than Other Digital Formats
A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that [...]
Emodo Launches Predictive Audiences
Emodo, an Ericsson company focused on premium mobile advertising solutions, today launched Emodo Predictive Audiences, an artificial intelligence-powered targeting solution [...]
Ericsson Emodo Acquires Axonix
This acquisition extends Emodo's horizontal expansion as an independent platform with direct connections to hundreds of demand-side partners (DSPs), publishers, [...]
Ericsson Emodo Acquires Axonix in a bid to Improve Mobile Advertising
Emodo, Ericcson's mobile advertising platform, has announced it's acquisition of Axonix, a mobile-first, programmatic advertising exchange. Though the terms of [...]
5G Promises to Unlock Wider Adoption of AR in Marketing
Sixty-one percent of 5G mobile users said augmented reality ads grab their attention more than traditional formats, Ericsson Emodo found [...]
5G: What Can We Expect For Next Year?
Our own Jake Moskowitz, Head of the Emodo Institute, weighs in on what to expect in 2021: “In the consumer [...]
Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution Verified for Accuracy by Three UK Operator Data
Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding [...]