From Seller-Defined Audiences to AI: the Trends Shaping Publishers’ Post-Cookie World
By David DiAngelo, Vice-President Of Global Marketplace Development at Emodo The digital advertising world is always in a state of [...]
There’s a Regulatory Reckoning Coming for AI’s use in Digital Advertising
By Kelly Anderson, Senior Vice-President And Head Of Data Privacy And Compliance at Emodo With the clock rapidly running down [...]
Meet the 27 Rising Stars of Adtech Solving Advertisers’ Toughest Challenges
The Business Insider's "Up-and-Coming Professionals to Know in Advertising Technology" is an annual list that recognizes young and talented individuals [...]
2023 Top Women In Media & Ad Tech Honorees
The Top Women in Media & Ad Tech Awards is an annual event that recognizes outstanding women in the fields [...]
Emodo Expands Leadership Team with New Chief Technology Officer and Chief Customer Officer
Industry veterans Kouros Esfahany and Naomi Kagan to spearhead tech innovation and brand relationships to accelerate company’s growth trajectory San [...]
STUDY: 88% of Marketers Facing Privacy Changes Plan to Test Artificial Intelligence Solutions for ID Replacement
Survey of 400 marketers regarding the effects on the loss of device identifiers San Francisco, CA – [June 8, 2022] [...]
Emodo Promotes Jeremy Lockhorn to VP, Head of Global Innovation
27-year industry veteran to head global innovation efforts for the leader in advertising solutions San Francisco, CA – [May 17, [...]
Opt-in is not a replacement for opt-out
By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and [...]
Study Reveals Strategies for Attracting Commuter vs. Home-Based Shoppers
Two primary worker groups emerged during the COVID-19 pandemic: those who prefer (or tolerate) commuting to an office, and those [...]
5 Steps to Minimize AI Bias in Marketing
Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that [...]
