Thanks to a number of transparency initiatives, the industry has reduced fraud, increased brand safety, and improved campaign ROI. However, when it comes to the data that drives those same campaigns, the industry is electing to adopt a different, narrower definition of transparency. The ad industry has inconsistent attitudes and expectations when it comes to …
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Two location targeting themes are gaining real steam as we near the end of 2018 – “People-based Marketing” and the significant problem of data inaccuracy. Jake Moskowitz, Head of the Emodo Institute, brings some fact-based perspectives and practical solutions to the growing conversation about data quality.
Come join VP of Insights Maria Domoslawska at her workshop “Want better customer conversations? The difference is the data” where she will share her latest research. Or contact us to schedule a meeting: firstname.lastname@example.org . We’d love to meet you.
Before you choose the targeting data for mobile campaigns or any other location-powered objective, it’s good to have a few guideposts to help you narrow down the options. Jake Moskowitz provides seven proven norms that can bring clarity to key data expectations and decision factors in this article.
Next time you’re selecting targeting data for a digital ad campaign, pick segments that have won awards for quality or received five-star user ratings. Makes sense: Data decisions guided by true quality tend to yield better results. Unfortunately, you can’t do that—there’s no such indicator. It’s time for the industry to get serious about data quality.
Whether the conversation is about brand trust, safety, engagement, marketing innovation, attribution or effectiveness, clean data is a prerequisite. Data is the foundation upon which marketing leaders are shaping their visions of tomorrow, but today’s advertising data is hardly foundation-worthy. The data that powers digital advertising is incorrect more than 45% of the time.
Media transparency has been top of mind for marketers over the last few years. As a result, a thriving ecosystem of verification initiatives, vendors, and solutions emerged to measure issues such as fraud and viewability. Today, there is a different challenge that requires the same level of industry attention: data quality.
Join Jake Moskowitz’s webinar on “Data Accuracy: How to Fix Programmatic’s Unsolved Problem.” Using new location data case studies and research analyses, Jake will demonstrate how rampant data accuracy issues are, how they can be fixed, and how much impact inaccurate data has on marketer KPIs. Register below or contact email@example.com .
Join VP of Emodo Institute Jake Moskowitz for 4 Crucial Steps to Better Mobile Advertising Data on Monday, Oct 1 at 10:00 a.m. ET. General Manager Alistair Goodman will speak on the Human Marketing panel on Wednesday, Oct 3 at 9:30 a.m. ET. Or if you’d like to schedule a meeting, email: firstname.lastname@example.org .