Join VP of Emodo Institute Jake Moskowitz for 4 Crucial Steps to Better Mobile Advertising Data on Monday, Oct 1 at 10:00 a.m. ET. General Manager Alistair Goodman will speak on the Human Marketing panel on Wednesday, Oct 3 at 9:30 a.m. ET. Or if you’d like to schedule a meeting, email: email@example.com .
News & Events
San Francisco, CA – WEBWIRE – Tuesday, September 11, 2018 Emodo , Ericsson’s mobile advertising and data monetization platform, today unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment. By filtering media supply prior to the …
In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.
Emodo, Ericsson’s mobile advertising and data monetization platform, unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment.
Location advertising has captured the imaginations of media creatives and buyers alike, with the promise of precisely targeting the right consumers at the right time and tracking whether marketing drives visitation behavior. Unfortunately, many location data vendors have woven a potentially misleading narrative about the precision of their data.
The Emodo Institute will offer research and learning programs to help increase clarity and confidence across the mobile programmatic ecosystem.
Ericsson’s mobile advertising and monetization platform, Ericsson Emodo has launched ‘Emodo Audiences’ with an aim to boost the quality of location data in the ad ecosystem
Come meet us at Cannes! On Wednesday, June 20, we will be co-sponsoring Daily Dose Cocktails called “Place-Based Edge: Creative Application of Data in Technology” with MediaLink at 5 p.m. Or email firstname.lastname@example.org to schedule a meeting with us in our suite at the JW Marriott.