ARF Audience x Science
If you are interested to know How a Truth Set Can Power Data Accuracy Verification, please join the presentation by [...]
If you are interested to know How a Truth Set Can Power Data Accuracy Verification, please join the presentation by [...]
Jake Moskowitz dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the article, Jake doesn’t [...]
These days, almost every forward-thinking marketing initiative is based on the assumption that consumer targeting data is solid, proven and [...]
Thanks to a number of transparency initiatives, the industry has reduced fraud, increased brand safety, and improved campaign ROI. However, [...]
Two location targeting themes are gaining real steam as we near the end of 2018 – “People-based Marketing” and the [...]
Come join VP of Insights Maria Domoslawska at her workshop "Want better customer conversations? The difference is the data" where she [...]
Before you choose the targeting data for mobile campaigns or any other location-powered objective, it’s good to have a few [...]
Next time you’re selecting targeting data for a digital ad campaign, pick segments that have won awards for quality or received [...]
Whether the conversation is about brand trust, safety, engagement, marketing innovation, attribution or effectiveness, clean data is a prerequisite. Data [...]
Media transparency has been top of mind for marketers over the last few years. As a result, a thriving ecosystem [...]