Ericsson’s mobile advertising and monetization platform, Ericsson Emodo has launched ‘Emodo Audiences’ with an aim to boost the quality of [...]
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely [...]
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time.
In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product [...]
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem [...]
The first verification tool of its kind, the Emodo Verification product uses carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend.