The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?
The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it's crucial to stay ahead [...]
Publishers’ Priorities and Strategies in a Changing AdTech Landscape
In a dynamic industry that’s undergoing disruptions on several fronts, how are publishers responding and evolving to be more [...]
The Next Phase of Native Advertising
Between the new privacy regulations, ID loss, and the economic downturn, digital advertising hasn’t had it easy the last [...]
Is Creative Innovation the Key to Audience Attention & Memorability?
In the ever-evolving world of advertising, capturing audience attention and achieving campaign effectiveness have become increasingly challenging. With changing [...]
The 2022 Holiday Shopper Survey for Marketers
The Annual Study from The Emodo Institute Emodo’s Holiday Shopper Survey for Marketers reveals significant shifts in consumer expectations [...]
Marketers’ Perspectives on Creative in a Privacy-Centric World
Voice of the Marketer Series Device IDs and cookies are disappearing. At the same time, digital advertisers are putting [...]
Marketers’ Perspectives on the Loss of Device Identifiers
Voice of the Marketer Series One year after Apple shifted their device tracking model from opt-out to opt-in, marketers are [...]
Perspectives of This Year’s Back-to-School Shopper
The Emodo Back-to-School Shopping Study: Spring 2022 Soon, lots of consumers will be shopping for the 2022 school year. [...]
Understanding Bias in AI for Marketing
From iab: A Comprehensive Guide to Avoiding Negative Consequences with Artificial Intelligence Download Now >> Companies that seek to be [...]
The Psychology of Store Selection: Proximity Marketing Research Report Q4 2021
Download Now >> Why do potential customers bypass CVS on their way to a distant Walgreens, or vice versa? How [...]
