Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally
On the heels of a record 70% revenue growth in 2020, the move fuels Emodo’s horizontal expansion, bringing verifiable accuracy [...]
Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution Verified for Accuracy by Three UK Operator Data
Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding [...]
Ericsson Emodo Partners with CKDelta, a member of CK Hutchison Holdings, To Improve Data Accuracy Across Advertising and Other Industries
Through the partnership, Ericsson Emodo will bring marketers high-quality, trusted data to improve ad effectiveness and reduce fraud. SAN FRANCISCO, [...]
Ericsson Emodo Partners With Axonix To Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
San Francisco, CA – WEBWIRE – Tuesday, September 11, 2018 Emodo, Ericsson’s mobile advertising and data monetization platform, today unveiled Emodo Supply, the [...]
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem
The Emodo Institute will offer research and learning programs to help increase clarity and confidence across the mobile programmatic ecosystem.
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time.
Ericsson Emodo Offers Free Data Verification to Help Improve Mobile Advertising Accuracy
The first verification tool of its kind, the Emodo Verification product uses carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend.
Ericsson Launches Global Advertising Solution
Ericsson (NASDAQ: ERIC) has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers.
Placecast Teams Up With Sprint’s Pinsight Media To Launch The First Independent Location Verification Product For Advertisers
New Location Verification solution leverages carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend
Placecast Expands Leadership Team with Former Nielsen and Research Now Executives to Strengthen Measurement Solutions for Mobile Advertising
Jake Moskowitz and Maria Domoslawska bring more than 30 years combined experience to lead business development as Placecast prepares for upcoming measurement product ....