The Human Collective Grows More than 5x Since April Launch
HUMAN announces 18 members in its Founding class, bringing together more than 20 industry leading companies across the advertising supply [...]
Ericsson Emodo Joins Network Advertising Initiative, Advancing Its Mission to Support Highly-Effective, Privacy-Centered Campaigns
Following its launch of ID-less, predictive ad targeting, Emodo’s acceptance into NAI demonstrates its exceptional commitment to data privacy innovation [...]
Over Half of Consumers Say COVID-19 Will Impact Their 2021 Holiday Spend, According to Ericsson Emodo Data Report
Interest in in-store shopping is up over 100% year-over-year -- but hybrid shopping methods may be key to success as [...]
Emodo Launches Predictive Audiences, a Machine Learning Solution for Addressing Audience Segments Without Device IDs.
The all-new audience model empowers marketers with the ability to run targeted campaigns on non-ID inventory without compromising scale, quality [...]
Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally
On the heels of a record 70% revenue growth in 2020, the move fuels Emodo’s horizontal expansion, bringing verifiable accuracy [...]
Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution Verified for Accuracy by Three UK Operator Data
Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding [...]
Ericsson Emodo Partners with CKDelta, a member of CK Hutchison Holdings, To Improve Data Accuracy Across Advertising and Other Industries
Through the partnership, Ericsson Emodo will bring marketers high-quality, trusted data to improve ad effectiveness and reduce fraud. SAN FRANCISCO, [...]
Ericsson Emodo Partners With Axonix To Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
San Francisco, CA – WEBWIRE – Tuesday, September 11, 2018 Emodo, Ericsson’s mobile advertising and data monetization platform, today unveiled Emodo Supply, the [...]
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem
The Emodo Institute will offer research and learning programs to help increase clarity and confidence across the mobile programmatic ecosystem.
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time.