The Human Collective Grows More than 5x Since April Launch
HUMAN announces 18 members in its Founding class, bringing together more than 20 industry leading companies across the advertising supply [...]
Ericsson Emodo Joins Network Advertising Initiative, Advancing Its Mission to Support Highly-Effective, Privacy-Centered Campaigns
Following its launch of ID-less, predictive ad targeting, Emodo’s acceptance into NAI demonstrates its exceptional commitment to data privacy innovation [...]
Over Half of Consumers Say COVID-19 Will Impact Their 2021 Holiday Spend, According to Ericsson Emodo Data Report
Interest in in-store shopping is up over 100% year-over-year -- but hybrid shopping methods may be key to success as [...]
Emodo Launches Predictive Audiences, a Machine Learning Solution for Addressing Audience Segments Without Device IDs.
The all-new audience model empowers marketers with the ability to run targeted campaigns on non-ID inventory without compromising scale, quality [...]
Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally
On the heels of a record 70% revenue growth in 2020, the move fuels Emodo’s horizontal expansion, bringing verifiable accuracy [...]
Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution Verified for Accuracy by Three UK Operator Data
Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding [...]
Ericsson Emodo Partners with CKDelta, a member of CK Hutchison Holdings, To Improve Data Accuracy Across Advertising and Other Industries
Through the partnership, Ericsson Emodo will bring marketers high-quality, trusted data to improve ad effectiveness and reduce fraud. SAN FRANCISCO, [...]