Emodo Institute Learning Library
To keep you informed and engaged, we’ve extended the Emodo Institute’s online learning options. Our Learning Library provides snack-sized, thought-provoking vignettes of digital advertising lessons chock full of best practices. Enjoy!
The latest from the Emodo Institute
Do You Get What You Pay For? The Trouble with Location Data
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are their greatest concern when it comes to data, that’s not what they’re getting. Jake Moskowitz from [...]
Inside the Industry’s Biggest Waste Problem
Traditional media verification, like brand safety, IVT, and viewability, paint a glowing picture of improvement year after year. How can we explain such progress? Simple, said Integral Ad Science, the industry focused on it. Want to [...]
Say what? 5 data quality terms that don’t mean what you think
Industry lingo creates easy shortcuts for insiders. It lets us say more with less, so we can make our points faster and get on with things. The trouble is, when we don’t use it correctly or [...]
Media vs. Data: A Critical Balancing Act
Can a lopsided focus on where ads run distract us from the real source of marketing waste? Jake Moskowitz from the Emodo Institute uncovers the imbalance between media and data that’s limiting the effectiveness of advertising. [...]