Introducing FIVE - The 5G Podcast for Marketers

      

The advent of 5G technologies comes with various misconceptions that muddy business and consumer expectations alike. What is guaranteed, however, is that the influence of 5G will be multidimensional. An explosion in peripheral devices will generate far more actionable and meaningful consumer data. Data speeds will accelerate, upending current advertising infrastructure and expectations. Reduced latency will reignite Augmented Reality (AR) and Virtual Reality (VR). Connectivity and ‘smart’ devices and services will extend across industries, from the home to restaurant and retail environments and beyond. These evolving experiences and opportunities will spur all-new challenges around security and privacy.

In a data-driven world, marketers need to grasp the scope of 5G’s impact, or risk being left behind.

FIVE aims to close the knowledge gap with an accessible series that introduces the key concepts and explores the prospects of 5G, while also raising its legitimate challenges and debunking common myths along the way. In each 25-minute episode, Moskowitz uses his expertise in the mobile data and measurement space to address the questions around 5G and inform its applications in marketing. In pursuit of insight into every marketing facet of 5G, Moskowitz engages top executives, journalists, and analysts, capturing diverse perspectives across various industries.

E8: FIVE Live @ Advertising Week

Jake Moskowitz and his guests take the 5G conversation out of the studio, into the marketing world. Episode eight was recorded live on September 24 at Advertising Week in New York. This time, instead of going deep on a specific topic, the discussion goes broad. Jake and his guests cover a variety of marketing shifts …

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E7: The End of Consumer Tolerance

Jake Moskowitz and his guests explore the future impact of 5G on programmatic advertising. Will the speed and especially the low latency of 5G fix the high-latency effect of programmatic advertising? Or, will it reveal the warts of advertising automation to consumers who expect blazing fast 5G experiences? Over the years, as programmatic gradually established …

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E6: The New Privacy Conundrum

Episode 6, The New Privacy Conundrum, explores the ways privacy policy may impact 5G marketing and vice-versa. Data and privacy are so intertwined these days that any in-depth data conversation is inevitably going to end up including the issue of privacy. The previous episode of FIVE looked at the ways marketing data will change with …

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E5: The Shifting Shape of Data

As 5G becomes more prominent, proactive marketers are going to have to plan differently, think about data and targeting differently and even partner differently. In our 5th episode, The Shifting Shape of Data, Jake Moskowitz outlines the significant changes coming to marketing data and talks with agency thought-leaders about the impact of 5G on targeting …

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E4: The Reinvention of Retail

Jake Moskowitz and his guests explore new 5G opportunities for retailers. In the fourth episode of FIVE, Jake and his guests take a close look at retail – both physical and digital. The conversation covers a lot of ground, from the current state of brick and mortar stores to the revitalization possibilities that 5G can …

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E3: Redefining the Connected Home and IoT

Jake Moskowitz explores the internet of things in the connected home and beyond. In this episode of FIVE, Jake and his guests look at the technical, consumer and marketing aspects of IoT in a 5G world. Peter Linder and Yory Wurmser discuss the ins and outs of 5G fixed wireless access — the new super-fast …

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E2: The Reality of Extended Reality

In this episode of FIVE, Jake explores the consumer and marketing potential of augmented and virtual reality in a 5G world. He talks about the impact of edge computing on next-gen XR devices with Peter Linder of Ericsson and the near-term extended reality opportunities for marketers with Yory Wurmser of eMarketers. Lauren Stearly of Starcom …

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E1: 5G – Not Just Another G

In the first episode of FIVE, Jake and his guests discuss the advances and attributes that set 5G apart from other mobile generations. They discuss the consumer benefits 5G spectrum, millimeter wave,  low latency and edge computing. Jake talks about the timing of 5G at scale, 5G iPhones and consumers experiences with Yory Wormser from …

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Introducing FIVE – The 5G Podcast for Marketers

The advent of 5G technologies comes with various misconceptions that muddy business and consumer expectations alike. What is guaranteed, however, is that the influence of 5G will be multidimensional. An explosion in peripheral devices will generate far more actionable and meaningful consumer data. Data speeds will accelerate, upending current advertising infrastructure and expectations. Reduced latency …

Introducing FIVE – The 5G Podcast for MarketersRead More »

FIVE – The 5G Podcast for Marketers

The FIVE podcast series is presented by the Emodo Institute, a structured, ongoing education program leveraging Emodo’s first-party research and unique access to carrier data and analysis. Beyond the podcast, the Institute has offered courses on mobile programmatic advertising basics, mobile data sourcing, curation, data verification, and privacy and security — in March alone, Moskowitz and his team delivered seven courses in the U.S. and nine in the UK. With the launch of FIVE, the Institute broadens the scope of its educational offering, from subject matter to audience reached.

Host: Jake Moskowitz, Head of the Emodo Institute

Producers: Robert Haskitt, Adam Kapel, Jake Moskowitz

Music: Dyaphonic, The Small Town Symphonette