Target Audiences with Specificity and Scale, Whether They Have Device IDs or not.
The deprecation of device IDs is a tectonic shift that is often downplayed by vendors who don’t have answers. There is far less addressable inventory than there used to be. That affects reach, relevance, cost and ROI. When iOS switched to an opt-in tracking model in April, 2021, targeting as we know it changed forever.
It's Time for Something Better.
Since the release of iOS 14.5, the opt-in rate for tracking remains low and stagnant. Alternative opt-in models will never produce the same scale as the old opt-out model. There's a better model...
The New, Durable Audience Model
Emodo audience segments include three components: Verified ID-based, predictive and contextual audiences. It’s that three-part model that makes our audiences so uniquely accurate and scalable.
