Target Audiences with Specificity and Scale, Whether They Have Device IDs or not.

The deprecation of device IDs is a tectonic shift that is often downplayed by vendors who don’t have answers. There is far less addressable inventory than there used to be. That affects reach, relevance, cost and ROI. When iOS switched to an opt-in tracking model in April, 2021, targeting as we know it changed forever.

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