About the Institute

In today’s mobile advertising, data quality is more important, yet more elusive, than it’s ever been. Brands and buyers are staking billions on the power and promise of mobile audience connections, but when it comes to results, there is a growing difference between the promise and the reality.

The difference is the data.

The Emodo Institute is wholly focused on the research, education and resolution of the mobile data concerns that challenge the effectiveness of mobile advertising. Through the application of data science, analysis and mobile marketing expertise, we push location data issues out of the shadows and toward a resolution. Our team conducts studies, publishes papers, and teaches courses to help media buyers, sellers, and solution providers master and apply practices that dramatically improve data accuracy.

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