News & Events
A little spotlight for some recent Emodo
headlines and initiatives.
Opt-in is not a replacement for opt-out
By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and apps, greatly assisted by the availability of third-party user data, [...]
Study Reveals Strategies for Attracting Commuter vs. Home-Based Shoppers
Two primary worker groups emerged during the COVID-19 pandemic: those who prefer (or tolerate) commuting to an office, and those enjoying a “commute” to a home-based workspace. But how much [...]
5 Steps to Minimize AI Bias in Marketing
Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias [...]
How 5G Is Changing Advertising For Good
by Alistair Goodman, General Manager of Emodo We are past the point of speculating on the potential of 5G technology. 5G is here, and it’s changing the ad market almost [...]
Augmented Reality Ads See Better Reception Than Other Digital Formats
A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that incorporated AR elements and about 70% said they would like [...]
Emodo Recognized Among the AdExchanger 2021 Programmatic Power Players
We are excited to share that Emodo has been recognized as a 2021 Programmatic Power Player: a definitive list of the top agencies and strategic partners. AdExchanger’s Programmatic Power Players is [...]
