SAN FRANCISCO, CA — February 3, 2015 — Mobsta, the location targeting specialist for mobile and tablet, announces today it has entered into an exclusive 3-year license agreement with Placecast, a location-based mobile DMP and DSP.
The agreement gives Mobsta exclusive access to the Placecast platform for location ad sales business in or sourced from the U.K. The partnership brings together the world-class mobile strategy and sales capabilities of Mobsta and the leading enterprise location technology platform at Placecast, with the two companies sharing pooled resource out of Mobsta’s new London offices in the U.K.
With this partnership, Mobsta has already seen great success for its clients, including agencies such as MediaCom, OMD and Dentsu Aegis. To-date, the team has delivered location-enabled mobile ad campaigns for some of the top brands in U.K. such as: Audi, Skoda, Coke, Shell, Vodafone, Dolmio, Boots, DFS, Kwik Fit, HTC, Vauxhall, Subway, VW, Goodyear, Schweppes, and Ebay.
Placecast, based out of San Francisco, CA, is the industry’s leading enterprise-grade platform for mobile-location data management and mobile programmatic display advertising. Placecast’s proven technology complements Mobsta’s leading media strategy and sales services, with the delivery of highly effective audience targeting and proximity campaigns on mobile.
Mobsta Co-Founder John Scorah comments, “Whilst location and audience data have been at the core of our targeting model for a number of years, we have worked closely with a number of tech partners operating in this sector. In our considered opinion none has come close in terms of scale and effectiveness to the Placecast proposition and after nearly two years of working so closely with them developing and growing revenues, we are delighted to be able formalise and cement our working relationship this way. Multiple growth revenue opportunities are foreseen as we explore opportunities to work with Placecast in other territories and additional digital sectors which compliment mobile.”
“Mobsta is a market leader in the mobile media business in U.K., particularly for location and audience targeting on mobile. Placecast’s platform is a natural complement: together, we provide the technology and the inventory for effective mobile audience targeting and successful location-based mobile ad campaigns. We are very excited to be working with the Mobsta team,” said Alistair Goodman, CEO of Placecast.
Launched 5 years ago, Mobsta are a specialised media sales business operating in the field of location and audience targeting to mobile and tablet devices. They are the exclusive licensee in the U.K. of the Placecast DM platform which constantly analyses the data captured from 37.5 million handsets over an average lifespan of 18 months in the UK alone. This simplifies mobile audience management and activation using geo location data to improve digital ad effectiveness and deliver unrivalled insights and results.
Placecast is the industry’s leading integrated mobile DMP and DSP solution designed for enterprise customers. The platform provides Placecast’s partners with a rich understanding of the relationship between their users and locations over time, enabling them to make smarter marketing decisions.
To-date Placecast has been trusted globally by several Fortune 100 enterprises such as AT&T, Rogers, Visa, O2 Telefonica, and has created over 400 Million unique mobile user profiles utilizing billions of mobile data attributes. Placecast has also run thousands of high-performing mobile advertising campaigns for brands such as Starbucks, The North Face, and Jet Blue, etc., enabling them to optimize their media buys by delivering more relevant and personalized mobile experiences to their target audiences.
Founded in 2005, Placecast is headquartered in San Francisco with offices in Atlanta, New York and London. Placecast is backed by CNF Investments, ONSET Ventures, Quatrex Capital, and Voyager Capital.