Placecast, the leading location-based mobile data management platform, today announced the appointment of Jake Moskowitz as Vice President of Measurement Solutions and Maria Domoslawska as Vice President of Insights. The two join Placecast’s executive leadership team to advance the company’s aggressive roadmap of upcoming product launches in the independent third party measurement space, designed to verify the accuracy of geo-targeted mobile ad campaigns.
Currently, brands and marketers waste millions of dollars each year on poor data within the digital ad ecosystem–as much as $16.4 billion of digital spend in 2017 will be fraudulent. Placecast’s new product will tackle a key element of the ongoing ad fraud crisis with a new level of verification from a highly accurate third-party data set: mobile carrier data.
Jake Moskowitz joins the Placecast team with more than 15 years experience and will be responsible for product design, go-to-market strategy, and business development functions for Placecast’s upcoming offerings that will combat the industry’s ad fraud crisis. Most recently, Moskowitz led global business development at Verve where he managed relationships with partners across data targeting, ad verification, and campaign effectiveness, as well as other strategic partnerships. Prior to that, Moskowitz served as the Senior VP of Business Development at social adtech company Kinetic Social. Here, he boosted the company’s position within Facebook’s Marketing Partners Program, which led to 400+% growth in revenue on the Facebook platform, and keyed the launch of similar relationships with programs from Twitter, Pinterest, and Snapchat.
Most notably, Moskowitz was formerly VP of Innovation and VP Client Services at Nielsen, where he led relationships with leading digital publishers such as Facebook, Twitter, and Yahoo! to develop unp