News & Events
Before Greenlighting That Next Big Campaign, Learn The Veiled Truth About Targeting Data
These days, almost every forward-thinking marketing initiative is based on the assumption that consumer targeting data is solid, proven and readily available. While it’s certainly available in abundance, it isn’t always solid, and it’s almost never proven. Find out why the data science is veiled and the question you need to ask about the Data.
The Transparency Trap: On Low Standards for ‘Transparency’ in the Data Market
Thanks to a number of transparency initiatives, the industry has reduced fraud, increased brand safety, and improved campaign ROI. However, when it comes to the data that drives those same campaigns, the industry is electing to adopt a different, narrower definition of transparency. The ad industry has inconsistent attitudes and expectations when it comes to …
People-Based Marketing is Missing a Critical Element: Accurate Data
Two location targeting themes are gaining real steam as we near the end of 2018 – “People-based Marketing” and the significant problem of data inaccuracy. Jake Moskowitz, Head of the Emodo Institute, brings some fact-based perspectives and practical solutions to the growing conversation about data quality.
IAB Data Symposium
Come join VP of Insights Maria Domoslawska at her workshop “Want better customer conversations? The difference is the data” where she will share her latest research. Or contact us to schedule a meeting: firstname.lastname@example.org . We’d love to meet you.
Seven Hard Truths About Location Data Accuracy
Before you choose the targeting data for mobile campaigns or any other location-powered objective, it’s good to have a few guideposts to help you narrow down the options. Jake Moskowitz provides seven proven norms that can bring clarity to key data expectations and decision factors in this article.
How the Ad Industry Encourages Poor Data Quality
Next time you’re selecting targeting data for a digital ad campaign, pick segments that have won awards for quality or received five-star user ratings. Makes sense: Data decisions guided by true quality tend to yield better results. Unfortunately, you can’t do that—there’s no such indicator. It’s time for the industry to get serious about data quality.
When Transparency Isn’t Enough
Whether the conversation is about brand trust, safety, engagement, marketing innovation, attribution or effectiveness, clean data is a prerequisite. Data is the foundation upon which marketing leaders are shaping their visions of tomorrow, but today’s advertising data is hardly foundation-worthy. The data that powers digital advertising is incorrect more than 45% of the time.
Now That We’ve Improved Media Transparency, Let’s Do the Same With Data
Media transparency has been top of mind for marketers over the last few years. As a result, a thriving ecosystem of verification initiatives, vendors, and solutions emerged to measure issues such as fraud and viewability. Today, there is a different challenge that requires the same level of industry attention: data quality.
Data Accuracy: How to Fix Programmatic’s Unsolved Problem
Join Jake Moskowitz’s webinar on “Data Accuracy: How to Fix Programmatic’s Unsolved Problem.” Using new location data case studies and research analyses, Jake will demonstrate how rampant data accuracy issues are, how they can be fixed, and how much impact inaccurate data has on marketer KPIs. Register below or contact email@example.com .
AdExchanger’s Programmatic I/O New York
Come meet us in NYC at AdExchanger’s Programmatic I/O. Contact us to schedule a meeting – firstname.lastname@example.org . We’d love to meet you.
Join VP of Emodo Institute Jake Moskowitz for 4 Crucial Steps to Better Mobile Advertising Data on Monday, Oct 1 at 10:00 a.m. ET. General Manager Alistair Goodman will speak on the Human Marketing panel on Wednesday, Oct 3 at 9:30 a.m. ET. Or if you’d like to schedule a meeting, email: email@example.com .
Emodo @ DMEXCO
Meet our team @DMEXCO in Germany. Contact us to schedule a meeting – firstname.lastname@example.org .
Ericsson Emodo Partners With Axonix To Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
The Digiday Technology Award-winning Emodo platform verifies big requests using carrier data in order to tackle the industry's inaccuracy problem at the inventory level.
Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising
In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.
Ericsson Emodo Partners with Axonix to Launch Emodo Supply
Emodo, Ericsson’s mobile advertising and data monetization platform, unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment.
Mobile Advertisers, Don’t Be Fooled By Claims About ‘Precise’ Data
Location advertising has captured the imaginations of media creatives and buyers alike, with the promise of precisely targeting the right consumers at the right time and tracking whether marketing drives visitation behavior. Unfortunately, many location data vendors have woven a potentially misleading narrative about the precision of their data.
User Not Found: How to Verify Location Data to Unlock Value
Join Maria Domoslawaska for the webinar “User Not Found: How to Verify Location Data to Unlock Value” at 10:00 am PST on August 8th. If you are interested in joining email: email@example.com .
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem
The Emodo Institute will offer research and learning programs to help increase clarity and confidence across the mobile programmatic ecosystem.
Carrier Location Data Giving Ericsson Ad Division a Competitive Advantage
Ericsson’s mobile advertising and monetization platform, Ericsson Emodo has launched ‘Emodo Audiences’ with an aim to boost the quality of location data in the ad ecosystem
Come meet us at Cannes! On Wednesday, June 20, we will be co-sponsoring Daily Dose Cocktails called “Place-Based Edge: Creative Application of Data in Technology” with MediaLink at 5 p.m. Or email firstname.lastname@example.org to schedule a meeting with us in our suite at the JW Marriott.
Ericsson ad division says carrier location data provides it with competitive advantage
Location data is an effective targeting, analytics and audience discovery tool . However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using.
ARF Audience x Science 2018
Maria Domoslawaska, Vice President of Insights, has been selected to speak at ARF Audience x Science. She will present her research on Carrier Data: Key to Verified Location Data with Ogi Radic from Spark Foundry.
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time.
Ericsson Emodo Launches Carrier-Verified Audience Solution
In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform. Dubbed Emodo Audiences, the new product is considered to be the first carrier-verified …
Ericsson’s Mobile Ad Platform Taps Telcos To Validate Location Data
Emodo, Ericsson’s mobile ad platform for telcos , is aiming to boost the quality of location data in the ad ecosystem with a tool launched Thursday that uses carrier data to verify mobile audiences on a pre-bid basis.
Ericsson Emodo Offers Free Data Verification to Help Improve Mobile Advertising Accuracy
The first verification tool of its kind, the Emodo Verification product uses carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend.
I-COM Global Summit
Ericsson Emodo is a Data Creativity Award finalist its work in location verification. Maria Domoslawska will also speak on the panel “Leveraging and Measuring Mobile & Location Based Marketing.”
Mobile World Congress
Ericsson Emodo will be at the Ericsson booth at Mobile World Congress. Come meet us for a demo and learn how we can be part of your solution.
Ericsson Emodo Partnership Forum
The Ericsson Emodo Partnership Forum is an exclusive invite-only day of networking and knowledge sharing where leading global business and thought leaders from publishers, data providers, mobile operators, brands, and agencies come together to develop a perspective on the evolving interplay of digital advertising, data and mobile communications while experiencing a taste of what Barcelona …
Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition
On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data
Maria Domoslawska joins Edward Leu of Yahoo! and Grant Cohen of Kochava to talk about “The Role of Carriers” in the industry.
TechBytes with Jake Moskowitz, VP, Measurement Solutions, Placecast
Placecast’s VP of Measurement Solutions Jake Moskowitz shares insights with Sudipto Zephyr Ghosh on how marketers can utilize location intelligence solutions to increase the effectiveness of their marketing campaigns.
Year ahead: The top mobile and in-app advertising predictions for 2018
With 2018 just around the corner, we’ve asked some of the mobile advertising industry’s top executives for their predictions for the year ahead. Everything you need to know, from mobile video to programmatic and mCommerce (in alphabetic order).
Ericsson debuts programmatic ad platform for telcos
Ericsson, the Swedish maker of networking equipment, debuted a programmatic ad platform that gives cellular providers another way to monetize their subscriber data…
Hello Emodo: Ericsson Looks to Mobile Ad Tech for Growth
Ericsson is launching its first global advertising solution with Ericsson Emodo, a new data management and ad tech platform that delivers high-quality audiences…
Ericsson Launches Global Advertising Solution
Ericsson (NASDAQ: ERIC) has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers.
Why Carrier Data Is the Key to Unlocking Mobile Verification
Verification is emerging as one of the biggest themes of 2017 in adtech. The next battleground is clearly verifying the data accuracy of the underlying ingredients — namely the quality of data used for targeting and measurement.
The Next Wave of Verification
Verification is emerging as one of the biggest themes of the year in adtech. Join Jake Moskowitz, VP of Measurement Solutions at Placecast, Kevin McGinnis, CEO of Pinsight Media, and Benjamin Bring, as they present an overview of the next wave of location verification solutions…
LBMA Retail Loco
Jake Moskowitz speaks on the panel “Driving Traffic to the Store”…
Pinsight Taps Carrier Data To Verify The Accuracy Of Location-Based Campaigns
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working…
Placecast and Sprint’s Insight Media Finally Bring Verification to Mobile Advertising
The Placecast Location Verification product uses a ‘truth set’ of location data from Pinsight Media to test the accuracy of location, offering a level of accuracy that cannot be provided by pattern recognition alone…..
Five Bay Area startups to watch this week
Placecast named one of the five Bay Area startups to watch…
Placecast Teams Up With Sprint’s Pinsight Media To Launch The First Independent Location Verification Product For Advertisers
New Location Verification solution leverages carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend
Placecast launches new product to verify the location data in mobile ad campaigns
Location data is the “next frontier” when it comes to ad measurement and verification…
Jake Moskowitz presents on the opportunities and challenges of mobile advertising and location data accuracy…
Placecast Expands Leadership Team with Former Nielsen and Research Now Executives to Strengthen Measurement Solutions for Mobile Advertising
Jake Moskowitz and Maria Domoslawska bring more than 30 years combined experience to lead business development as Placecast prepares for upcoming measurement product ….
Ericsson Is Rolling Out A Mobile Ads Platform for Telcos
Ericsson is about to enter an unexpected space: ad tech. The Swedish networking giant is testing a mobile ads platform to aggregate anonymized deterministic data…
Placecast Awarded Two Patents in Location Data as Company Also Introduces Placecast Native Ad Product
New offering is one of the first to incorporate location-based data into traditional native advertising to reach only the most relevant consumers
Placecast is bringing location intelligence to native advertising to improve relevance and performance.
We also announced two new patents pertaining to “Location data management and targeting”….
ESOMAR Congress 2016
Alistair Goodman Presents with Maria Domoslawska from Research Now: The New Norm for Understanding Retail Behavior or Mobile-Centric Consumers
Placecast and Research Now at ESOMAR Congress 2016
Placecast CEO and Research Now Director of Mobile Research Products to share in-depth study on the opportunities of using location data in retail.
Facebook and Google are Marching Directly into the Physical World. Carriers Hold the Key to Breaking the Duopoly.
Google & Facebook on track to control ~70% of digital ad spend, mobile carriers have the scale & data to compete….
I-COM Global Summit
Alistair Goodman speaks on: Mobile-location Data for Cross-Media Measurement and Ad Effectiveness
Retail Loco @ SXSW
Lee Karchawer speaks at a panel on: Measuring Location Based Ad Effectiveness
Anne Bezancon speaks on “How to improve your company’s culture, product, and bottom line through diversity hiring”…
Mobsta and Placecast Reveal 3-year Strategic Partnership Deal
Mobsta has entered into an exclusive 3-year license agreement with Placecast….