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News & EventsDan Zasloff2021-04-14T23:13:32+00:00

News & Events

A little spotlight for some recent Emodo
headlines and initiatives.

Augmented Reality Ads See Better Reception Than Other Digital Formats

Date July 12th, 2021

A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that incorporated AR elements and about 70% said they would like...

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Emodo Recognized Among the AdExchanger 2021 Programmatic Power Players

Date July 6th, 2021

We are excited to share that Emodo has been recognized as a 2021 Programmatic Power Player: a definitive list of the top agencies and strategic partners. AdExchanger’s Programmatic Power Players is...

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The End of IDFA: 4 Misconceptions And 3 Ways Forward

Date June 8th, 2021

by Jake Moskowitz, VP of Data Strategy and Head of Emodo Institute Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies in Chrome have turned the advertising industry on its head....

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Emodo Launches Predictive Audiences

Date May 19th, 2021

Emodo, an Ericsson company focused on premium mobile advertising solutions, today launched Emodo Predictive Audiences, an artificial intelligence-powered targeting solution that enables advertisers to target audiences at scale, whether the...

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