News & Events
The Emodo Institute will offer research and learning programs to help increase clarity and confidence across the mobile programmatic ecosystem.
Join Maria Domoslawaska for a Webinar on “User Not Found: How to Verify Location Data to Unlock Value” on August 11th, 11:00 am PST. Join us to learn how to: Give media buyers and sellers, marketers, and brands direct access to new carrier grade data-enabled tools that can help inform their buying decisions, Aid in …
User Not Found: How to Verify Location Data to Unlock ValueRead More »
Ericsson’s mobile advertising and monetization platform, Ericsson Emodo has launched ‘Emodo Audiences’ with an aim to boost the quality of location data in the ad ecosystem
Come meet us at Cannes! On Wednesday, June 20, we will be co-sponsoring Daily Dose Cocktails called “Place-Based Edge: Creative Application of Data in Technology” with MediaLink at 5 p.m. Or email info@emodoinc.com to schedule a meeting with us in our suite at the JW Marriott.
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using.
Maria Domoslawaska, Vice President of Insights, has been selected to speak at ARF Audience x Science. She will present her research on Carrier Data: Key to Verified Location Data with Ogi Radic from Spark Foundry.
Emodo Audiences uses carrier data to verify data accuracy and improve targeting at the outset, preventing wasted ad spend and improving mobile advertising return on investment
In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform. Dubbed Emodo Audiences, the new product is considered to be the …
Ericsson Emodo Launches Carrier-Verified Audience SolutionRead More »
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem with a tool launched Thursday that uses carrier data to verify mobile audiences on a pre-bid basis.
The first verification tool of its kind, the Emodo Verification product uses carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend
Ericsson Emodo is a Data Creativity Award finalist its work in location verification. Maria Domoslawska will also speak on the panel “Leveraging and Measuring Mobile & Location Based Marketing.”
Ericsson Emodo will be at the Ericsson booth at Mobile World Congress. Come meet us for a demo and learn how we can be part of your solution.
The Ericsson Emodo Partnership Forum is an exclusive invite-only day of networking and knowledge sharing where leading global business and thought leaders from publishers, data providers, mobile operators, brands, and agencies come together to develop a perspective on the evolving interplay of digital advertising, data and mobile communications while experiencing a taste of what Barcelona …
On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data
Maria Domoslawska joins Edward Leu of Yahoo! and Grant Cohen of Kochava to talk about “The Role of Carriers” in the industry.
Placecast’s VP of Measurement Solutions Jake Moskowitz shares insights with Sudipto Zephyr Ghosh on how marketers can utilize location intelligence solutions to increase the effectiveness of their marketing campaigns.
With 2018 just around the corner, we’ve asked some of the mobile advertising industry’s top executives for their predictions for the year ahead. Everything you need to know, from mobile video to programmatic and mCommerce (in alphabetic order).
Ericsson, the Swedish maker of networking equipment, debuted a programmatic ad platform that gives cellular providers another way to monetize their subscriber data…
Ericsson is launching its first global advertising solution with Ericsson Emodo, a new data management and ad tech platform that delivers high-quality audiences…
Ericsson (NASDAQ: ERIC) has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers.
Verification is emerging as one of the biggest themes of 2017 in adtech. The next battleground is clearly verifying the data accuracy of the underlying ingredients — namely the quality of data used for targeting and measurement.
Verification is emerging as one of the biggest themes of the year in adtech. Join Jake Moskowitz, VP of Measurement Solutions at Placecast, Kevin McGinnis, CEO of Pinsight Media, and Benjamin Bring, as they present an overview of the next wave of location verification solutions…
Jake Moskowitz speaks on the panel “Driving Traffic to the Store”…
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working…
The Placecast Location Verification product uses a ‘truth set’ of location data from Pinsight Media to test the accuracy of location, offering a level of accuracy that cannot be provided by pattern recognition alone…..
Placecast named one of the five Bay Area startups to watch…
New Location Verification solution leverages carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend
Location data is the “next frontier” when it comes to ad measurement and verification…
Jake Moskowitz presents on the opportunities and challenges of mobile advertising and location data accuracy…
Jake Moskowitz and Maria Domoslawska bring more than 30 years combined experience to lead business development as Placecast prepares for upcoming measurement product ….
Ericsson is about to enter an unexpected space: ad tech. The Swedish networking giant is testing a mobile ads platform to aggregate anonymized deterministic data…
New offering is one of the first to incorporate location-based data into traditional native advertising to reach only the most relevant consumers
We also announced two new patents pertaining to “Location data management and targeting”….
Alistair Goodman Presents with Maria Domoslawska from Research Now: The New Norm for Understanding Retail Behavior or Mobile-Centric Consumers
Placecast CEO and Research Now Director of Mobile Research Products to share in-depth study on the opportunities of using location data in retail.
Google & Facebook on track to control ~70% of digital ad spend, mobile carriers have the scale & data to compete….
Alistair Goodman speaks on: Mobile-location Data for Cross-Media Measurement and Ad Effectiveness
Lee Karchawer speaks at a panel on: Measuring Location Based Ad Effectiveness
Anne Bezancon speaks on “How to improve your company’s culture, product, and bottom line through diversity hiring”…
Mobsta has entered into an exclusive 3-year license agreement with Placecast….