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News & EventsDan Zasloff2022-09-19T00:44:58-07:00

NEWS & EVENTS

Stay up to date on the latest headlines, announcements, and events from Emodo.

NEWS & EVENTS

Stay up to date on the latest headlines, announcements, and events from Emodo.

Opt-in is not a replacement for opt-out

Date April 12th, 2022

By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and apps, greatly assisted by the availability of third-party user data,...

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Study Reveals Strategies for Attracting Commuter vs. Home-Based Shoppers

Date March 28th, 2022

Two primary worker groups emerged during the COVID-19 pandemic: those who prefer (or tolerate) commuting to an office, and those enjoying a “commute” to a home-based workspace. But how much...

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5 Steps to Minimize AI Bias in Marketing

Date February 22nd, 2022

Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias...

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How 5G Is Changing Advertising For Good

Date September 21st, 2021

by Alistair Goodman, General Manager of Emodo We are past the point of speculating on the potential of 5G technology. 5G is here, and it’s changing the ad market almost...

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Augmented Reality Ads See Better Reception Than Other Digital Formats

Date July 12th, 2021

A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that incorporated AR elements and about 70% said they would like...

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Emodo Recognized Among the AdExchanger 2021 Programmatic Power Players

Date July 6th, 2021

We are excited to share that Emodo has been recognized as a 2021 Programmatic Power Player: a definitive list of the top agencies and strategic partners. AdExchanger’s Programmatic Power Players is...

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