From Seller-Defined Audiences to AI: the Trends Shaping Publishers’ Post-Cookie World Date May 17th, 2023 By David DiAngelo, Vice-President Of Global Marketplace Development at Emodo The digital advertising world is always in a state of fast-paced evolution, but the last couple of years have brought... Read More
There’s a Regulatory Reckoning Coming for AI’s use in Digital Advertising Date May 17th, 2023 By Kelly Anderson, Senior Vice-President And Head Of Data Privacy And Compliance at Emodo With the clock rapidly running down on the digital industry’s reliance on third-party cookies, advertisers and... Read More
Emodo Expands Leadership Team with New Chief Technology Officer and Chief Customer Officer Date August 8th, 2022 Industry veterans Kouros Esfahany and Naomi Kagan to spearhead tech innovation and brand relationships to accelerate company’s growth trajectory San Francisco, CA – [August 8, 2022] – Emodo, an Ericsson... Read More
STUDY: 88% of Marketers Facing Privacy Changes Plan to Test Artificial Intelligence Solutions for ID Replacement Date June 8th, 2022 Survey of 400 marketers regarding the effects on the loss of device identifiers San Francisco, CA – [June 8, 2022] – Emodo, an Ericsson company providing high-impact audience, inventory and... Read More
Emodo Promotes Jeremy Lockhorn to VP, Head of Global Innovation Date May 17th, 2022 27-year industry veteran to head global innovation efforts for the leader in advertising solutions San Francisco, CA – [May 17, 2022] – Emodo, an Ericsson company providing high-impact audience, inventory... Read More
Opt-in is not a replacement for opt-out Date April 12th, 2022 By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and apps, greatly assisted by the availability of third-party user data,... Read More