Why do potential customers bypass CVS on their way to a distant Walgreens, or vice versa? How far are they willing to travel to visit a specific retailer instead of a closer competitor? What motivates them to go the extra distance?
It turns out, the answers are significantly different depending on the type of store or service they’re looking for. It also depends on where they’re coming from. New research from the Emodo Institute reveals insights about today’s real-world shopper and surfaces important consumer perspectives specific to twenty-three different retail categories.