Winners to Be Celebrated During Event in London on 15 October
San Francisco, CA – [August 15, 2022] – Emodo, an Ericsson company providing high-impact audience, inventory and creative advertising solutions, was named the winner of a Gold Stevie® Award in the Best Use of Augmented Reality category in The 19th Annual International Business Awards® today.
The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2022 IBAs received entries from organizations in 67 nations and territories.
Winners will be celebrated during a gala banquet at the InterContinental London Park Lane Hotel, in London, England, on Saturday, 15 October – the first live IBA awards ceremony since 2019.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. This year’s competition also featured a number of new categories to recognize organizations’ and individuals’ achievements in social media and thought leadership.
Emodo’s “Reopening Broadway with Augmented Reality” won Gold in the Best Use of Augmented Reality category. To welcome audiences back to Broadway post-pandemic, The Broadway League and Omnicom’s Resolution Media partnered with Emodo to create a mobile first, AR experience leveraging the “This is Broadway” ad campaign. Using animation and AR, Emodo developed the “Broadway Show Globe” to drive sales during December’s peak season. The experience transported users to a snowy 360-degree Times Square on mobile screens to hear holiday greetings from Broadway’s celebrities e.g., Sir Andrew Lloyd Webber and Aaron Tveit. Users were able to share socially, visit the campaign site, and buy tickets. Overall, the campaign generated:
- 90% engagement
- 3 minutes 12 seconds avg. time spent totaling +750 hours. 7X avg. time spent with traditional digital creative.
- 22% shared on social; 4% initiated a purchase. Nine of the top 10 performing shows saw an increase in sales.
- With 10% of budget, Emodo accounted for ~30% of engagement.
“A huge congratulations to those who ideated and executed this campaign, and to all others nominated for this esteemed category” said Alistair Goodman, CEO of Emodo. “We are passionate about bringing rich, immersive creative experiences to advertisers and consumers and to be awarded gold for this augmented reality campaign is an enormous compliment and privilege.”
Stevie® Award judges applauded the nomination’s “brilliant pairing of new audience and new technology”, saying “it is what digital marketing is all about”, and deemed it an “excellent application of latest technology with a highly contextual campaign targeting key stakeholders with a clear goal and desired outcomes”.
Stevie Award winners were determined by the average scores of more than 300 executives worldwide who participated in the judging process in June and July.
“We’re thrilled that we’re able to return to celebrating Stevie winners in person this year,” said Stevie Awards president Maggie Miller. “This year’s class of honorees are as innovative, adventuresome, persistent, and successful as we’ve ever had. We look forward to celebrating their achievements with them during our 15 October awards banquet in London.”
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.
Emodo is the independent provider of high-impact audience, inventory, and creative solutions that elevate campaign results through the application of machine learning technologies. The company’s machine learning models proactively identify top-performing inventory and audiences, pre-bid. Emodo’s ML models are continuously trained by the industry’s most accurate truth sets, including exclusive data from mobile telcos and networks. Through its unified ad platform, Emodo Marketplace also offers supply- and demand-side capabilities and a highly-optimized path for both buyers and sellers. Emodo solutions are available through every leading DSP and through Managed Service, making it easy for advertisers to buy however they wish.
Emodo is a wholly-owned subsidiary of Ericsson, a world leader in telecommunications technology and services that powers billions of mobile connections worldwide.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.