43% fewer consumers are optimistic about the upcoming holiday season compared to just two months ago. How will holiday shopping change as a result? What does that mean for advertisers?
New research from the Emodo Institute reveals varied, nuanced and actionable insights.
To learn about findings in this new study and get insights that inform marketing success this holiday season, watch Navigating the Uncertain Holidays, an on-demand webinar hosted by the Emodo Institute.
What you’ll learn:
Consumer expectations for the upcoming holiday shopping season
Differences in attitudes among specific demographic segments
Actionable suggestions for effective marketing messaging and targeting strategies