A Data-First Approach
to Advertising

We provide inventory, audiences and insights that start with greater accuracy so they deliver better results.

Emodo is the data activation arm of Ericsson – the telecom innovator that powers mobile carriers worldwide.

Nobody else does what we do, but the idea is pretty simple. When you improve data accuracy you get a ripple effect. Campaigns can be more targeted, more strategic, more creative and ultimately more effective.

So, we double down on accuracy from square one.

We do that by applying the most accurate mobile data available – the data from mobile carriers – as a truth-set to verify, filter and fix the otherwise marginal inventory that flows through the bidstream. We call this carrier intelligence.

Whether it’s our data-first advertising marketplace or our consumer insights, everything we offer is uniquely insightful, highly accurate and privacy-compliant.

Emodo is the data activation arm of Ericsson – the telecom innovator that powers mobile carriers worldwide.

Nobody else does what we do, but the idea is pretty simple. When you improve data accuracy you get a ripple effect. Campaigns can be more targeted, more strategic, more creative and ultimately more effective.

So, we double down on accuracy from square one.

We do that by applying the most accurate mobile data available – the data from mobile carriers – as a truth-set to verify, filter and fix the otherwise marginal inventory that flows through the bidstream. We call this carrier intelligence.

Whether it’s our data-first advertising marketplace or our consumer insights, everything we offer is uniquely insightful, highly accurate and privacy-compliant.

And, it’s all built and backed by our world-class team.

The Leadership Team

Alistair Goodman
General Manager