2020 was about adopting different shopping behaviors but the holiday season felt a little more like the old normal. Click here to download the Infographic PDF.
The holiday spirit was high
Up until late November, retail foot traffic had plateaued for several months. However, Black Friday week kicked off a significant year-end surge that continued through Christmas, yet still 22% lower than the holiday shopping period of 2019.
Efficiency was key
Shoppers maybe traveled to the same stores as last year (same distance) but this year, not surprisingly, they spent less time inside the store.
Shopping hours got longer
In 2019 shopping took place between 10 AM and 5 PM. In 2020, health-conscious shoppers expanded that window from 9 AM to 7 PM, likely to avoid long waiting times and lingering crowds.
Women drove the holiday surge
Early in the pandemic, men became primary shoppers. During the holiday shopping season that trend reversed.
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Want to learn more about retail trends? Check out this episode of the FIVE podcast.