Connect Ad Exposure to Store Visits and Revenue
For brands that deliver products and services in the physical world, it’s critical to demonstrate that advertising drives store visits. Emodo Measurement accurately links mobile ads to visits, providing advertisers with a view into the ROI of their ad spend.
Smart attribution must connect ads
to the right physical locations.
When it comes to mobile advertising, there is often uncertainty about attribution. Store visit measurement demands a combination of highly accurate location data and detailed campaign insights.
Emodo Measurement determines devices that are exposed to an ad, and the location history of devices is measured against anonymized profiles to provide insights into visits. Then the rate at which devices were found in proximity to stores is calculated to give advertisers insight into the ROI of their mobile ad spend.
Real-time performance insights with campaign ROI reporting provides advertisers the power to determine:
which creative performs best
what specific media performs best
which audience segments are most brand loyal
The Emodo Measurement Difference:
— Measure performance data
— View a list of most visited stores
— Gain insights into store visit lift, including CPV
— Learn who visits stores and makes purchases
— See top POIs visited
— Discover most popular store visit days and times
— Determine which app categories perform best
— Learn which OS and devices drive the most visits