Consumers are Visiting Fewer Stores and Spending Less Time at the Stores They Visit.
You Need a New Strategy to Capture More of Those Shopping Moments.
Consumer shopping patterns have changed. Many retailers still haven’t returned to pre-pandemic store traffic.
Customers are bypassing your locations on their way to your competitors’. You can’t afford to not capture those shoppers.
Today, grabbing a greater share of local shoppers requires some fresh strategic thinking and four essential capabilities:
Vertical-specific behavioral insights
Home- and work-based shopper targeting
Zone-specific intelligence and messaging
Foot traffic monitoring and measurement
It’s not just geo.
It’s not just conquesting.
It’s shifting the balance
of local market share.
lift in store visits —National Auto Parts Retailer
ShareShift Gets Customers in Stores
ShareShift is an all-new way to grow your market share based on the consumers’ proximity to both your locations and your competitor’s locations. It’s a strategic approach to driving more visits to each store by mastering the three surrounding zones.
Brand Zone: Consumers who live closer to your locations
Opportunity Zone: Consumers who live between you and a competitor
Competitor Zone: Consumers who live closer to a competitor’s location