By Kelly Anderson, Senior Vice-President And Head Of Data Privacy And Compliance at Emodo
With the clock rapidly running down on the digital industry’s reliance on third-party cookies, advertisers and publishers are rightly focused on how ad campaigns can scale – without wasting spend – in 2024 and beyond. There’s been a great deal of talk – and action on the product development front – related to artificial intelligence (AI) and machine learning, and AI’s capacity to draw scalable predictive insights about consumer behavior from limited, privacy-compliant datasets.
But we need to remember AI surfaces new privacy issues for advertising, too. The use of AI in advertising is indeed under scrutiny right now by regulatory bodies around the world, including the Federal Trade Commission (FTC) in the US, Office of Privacy Commissioner of Canada (OPC) and the European Union’s AI Act.
Industry stakeholders should pay close attention to these regulatory developments as they may impact the data used by these AI solutions.
