Voice of the Marketer Series

One year after Apple shifted their device tracking model from opt-out to opt-in, marketers are feeling the impact and voicing concerns. This report provides a brief, revealing, snapshot of marketers’ concerns, experiences and next steps regarding the loss of one of the industry’s most foundational targeting methods.

The report highlights key findings in a new study conducted by the Emodo Institute. The study, a quantitative survey of 400 pre-qualified marketers, focused on three core areas of inquiry regarding device targeting and identity:

  1. The impact of ID deprecation on the participants’ recent advertising initiatives
  2. The scope and degree of marketer concerns
  3. Marketers’ perspectives on how to address those effects and concerns.

Download the Report