Marketers’ Perspectives on the Loss of Device Identifiers
Voice of the Marketer Series
One year after Apple shifted their device tracking model from opt-out to opt-in, marketers are feeling the impact and voicing concerns. This report provides a brief, revealing, snapshot of marketers’ concerns, experiences and next steps regarding the loss of one of the industry’s most foundational targeting methods.
The report highlights key findings in a new study conducted by the Emodo Institute. The study, a quantitative survey of 400 pre-qualified marketers, focused on three core areas of inquiry regarding device targeting and identity:
The impact of ID deprecation on the participants’ recent advertising initiatives
The scope and degree of marketer concerns
Marketers’ perspectives on how to address those effects and concerns.