Between the new privacy regulations, ID loss, and the economic downturn, digital advertising hasn’t had it easy the last few years. Many advertisers have turned to programmatic native advertising as a powerful, privacy-safe option, but the lack of innovation has left us with static, one-size-fits-all approaches that are limiting the impact of campaigns.

Enter phase two: Native 2.0, where privacy and identity changes are addressed and ads begin to leverage the advancements in digital marketing such as advanced personalization and rich media, powered by artificial intelligence.

Check out our newest eBook to understand more around what we expect from this next phase of native advertising:

  1. Making consumer connection without an identifier
  2. AI-powered creative rendering
  3. Scaled personalization and performance
  4. And more!

Download the eBook