The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it’s crucial to stay ahead of the game. In May 2023, Google made a groundbreaking announcement about phasing out support for third-party cookies, setting the stage for a cookieless future. The question on everyone’s mind is, how are publishers preparing for this transformation? 

To shed light on this pivotal moment in digital advertising, AdMonsters conducted a comprehensive survey of both national and small publishers, both web and mobile, and gathered insights on their strategies, challenges, and innovative approaches to meet the demands of 2024 and beyond. 

Introducing AdMonster’s newest playbook in partnership with Emodo: The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance? 

This playbook is a culmination of decades of expertise shared within the AdMonsters community. It’s designed to provide you with practical insights and best practices, saving you hours of research and keeping you well-informed. 

What You’ll Discover: 

  • The Shift to Attention Metrics: Learn why 82% of publishers are now focusing on attention metrics and how this impacts the industry. 
  • Innovative Ad Formats & Placements: Explore the exciting world of creative innovation and placement strategies that are reshaping advertising. 
  • Targeting Capabilities: Dive into privacy-compliant targeting methods that are replacing traditional cookie-based approaches. 
  • Indirect Monetization: Discover how some publishers are embracing indirect representation while maintaining control and quality assurance. 

Ready to gain a competitive edge in the ever-evolving digital advertising landscape? Download our playbook now and get a head start on what promises to be a year of rapid innovation.