Today we launched our final episode of FIVE – The 5G Podcast for Marketers. FIVE is a nine-part series that examines the wide range of shifts that will occur in digital marketing as a result of 5G.

There has been a lot written and said about 5G in the last couple of years. So much so that sometimes it can be difficult to separate the real from the far-fetched, the near-term from far future. The Emodo Institute developed the FIVE podcast to help marketers cut through the layers of 5G hype and uncover the useful specifics that matter. Over the course of nine episodes, show host Jake Moskowitz has explored the broad spectrum of ways 5G will impact the business, effectiveness, methods and rules of digital marketing.

Episode nine (“The Tipping Point”) brings it all together. In the final episode, Jake summarizes the big-picture takeaways from the series. And, Jake’s guests predict the triggers and timing of the 5G tipping point – the point at which 5G will become mainstream.

As 5G takes hold and becomes more prominent, proactive marketers are going to have to plan differently, think about data and targeting differently and even partner differently. From devices to data, from home to retail environments, from privacy to programmatic advertising, the 5G opportunities and cha