FIVE – The 5G Podcast for Marketers: Episode #4

We just released the fourth episode of FIVE: “The Reinvention of Retail.” Even if you’re not involved in retail marketing, we think you’ll find it very interesting and applicable to all kinds of marketing practices.

In Episode #4, Jake Moskowitz and his guests explore the potentially transformative impact of 5G on retail – both physical and digital. Yory Wurmser of eMarketer discusses the down-side of old-school beacon technology and the “over-storing” of America. Michael Stich of VML Y&R goes deep on consumer expectations, the growing demand for supply chain transparency and localization strategies for physical retai