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Emodo InstituteDan Zasloff2022-10-21T05:34:51-08:00

Emodo

Institute

Institute

Insightful content, including trends and surveys, that support Emodo’s quest for innovation and better advertising experiences for all.

Insightful content, including trends and surveys, that support Emodo’s quest for innovation and better advertising experiences for all.

Learning Library

Learning Library

Industry-leading Research, Studies, and Presentations

Industry-leading Research, Studies, and Presentations

The 2022 Holiday Shopper Survey for Marketers

The 2022 Holiday Shopper Survey for Marketers

AdWeek, Emodo and Dentsu Optimism Skepticism Mobile Shopping Journey

AdWeek, Emodo and Dentsu Optimism Skepticism Mobile Shopping Journey

“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro

“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro

Marketers’ Perspectives on Post-ID Ad Targeting and Creative

Marketers’ Perspectives on Post-ID Ad Targeting and Creative

Marketers’ Perspectives on Creative in a Privacy-Centric World

Marketers’ Perspectives on Creative in a Privacy-Centric World

Marketers’ Perspectives on the Loss of Device Identifiers

Marketers’ Perspectives on the Loss of Device Identifiers

Perspectives of This Year’s Back-to-School Shopper

Perspectives of This Year’s Back-to-School Shopper

Understanding Bias in AI for Marketing

Understanding Bias in AI for Marketing

The Psychology of Store Selection: Proximity Marketing Research Report Q4 2021

The Psychology of Store Selection: Proximity Marketing Research Report Q4 2021

Podcast

Podcast

FIVE: The Innovation Podcast for Marketers

FIVE: The Innovation Podcast for Marketers

S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro

S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro

S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp

S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp

S3 E8: How Blockchain Puts the Brand at the Center – With Shelly Palmer

S3 E7: The Disappearance of Device IDs: How Marketers See it – With Jeremy Lockhorn

S3 E7: The Disappearance of Device IDs: How Marketers See it – With Jeremy Lockhorn

S3 E6: CTV and the Consumer Journey – With Jessica Hogue

S3 E6: CTV and the Consumer Journey – With Jessica Hogue

S3 E5: The Campaign That Transformed an Island – With Richie Taaffe and Adrian Begley

S3 E5: The Campaign That Transformed an Island – With Richie Taaffe and Adrian Begley

S3 E4: AR Ads and the Experience Economy – With Tom Emrich

S3 E4: AR Ads and the Experience Economy – With Tom Emrich

S3 E3: General Mills’ Kitchen of the Future – With Jay Picconatto and Michael Stich

S3 E3: General Mills’ Kitchen of the Future – With Jay Picconatto and Michael Stich

S3 E2: Rethinking Grocery Commerce – With Jason “Retail Geek” Goldberg

S3 E2: Rethinking Grocery Commerce – With Jason “Retail Geek” Goldberg

Blog

Blog

A collection of ideas, educational content and case studies

A collection of ideas, educational content and case studies

Moving Away from the Walled Gardens: The Fall of Social Platforms Leads to the Rise of the Open Internet

Moving Away from the Walled Gardens: The Fall of Social Platforms Leads to the Rise of the Open Internet

What Does the Deprecation of Device IDs Mean for Advertisers?

What Does the Deprecation of Device IDs Mean for Advertisers?

Consumer Behavior Trends for Holiday 2022

Consumer Behavior Trends for Holiday 2022

More Memorable Connections

More Memorable Connections

AI-Powered Creative Holds the Key to Privacy-Centric Ad Personalization

AI-Powered Creative Holds the Key to Privacy-Centric Ad Personalization

AdWeek, Emodo and Dentsu Optimism Skepticism Mobile Shopping Journey

AdWeek, Emodo and Dentsu Optimism Skepticism Mobile Shopping Journey

“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro

“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro

Marketers’ Perspectives on Post-ID Ad Targeting and Creative

Marketers’ Perspectives on Post-ID Ad Targeting and Creative

The Disappearance of Device IDs: How Marketers See It

The Disappearance of Device IDs: How Marketers See It