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Emodo InstituteDan Zasloff2023-01-12T06:23:57-08:00

Emodo

Institute

Institute

Insightful content, including trends and surveys, that support Emodo’s quest for innovation and better advertising experiences for all.

Insightful content, including trends and surveys, that support Emodo’s quest for innovation and better advertising experiences for all.

Learning Library

Learning Library

Industry-leading Research, Studies, and Presentations

Industry-leading Research, Studies, and Presentations

The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?

The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?

Publishers’ Priorities and Strategies in a Changing AdTech Landscape

Publishers’ Priorities and Strategies in a Changing AdTech Landscape

The Next Phase of Native Advertising

The Next Phase of Native Advertising

Is Creative Innovation the Key to Audience Attention & Memorability?

Is Creative Innovation the Key to Audience Attention & Memorability?

Is Adaptive Creative the Future of Targeting?

Is Adaptive Creative the Future of Targeting?

The 2022 Holiday Shopper Survey for Marketers

The 2022 Holiday Shopper Survey for Marketers

AdWeek, Emodo and Dentsu Optimism Skepticism Mobile Shopping Journey

AdWeek, Emodo and Dentsu Optimism Skepticism Mobile Shopping Journey

“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro

“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro

Marketers’ Perspectives on Post-ID Ad Targeting and Creative

Marketers’ Perspectives on Post-ID Ad Targeting and Creative

Podcast

Podcast

FIVE: The Innovation Podcast for Marketers

FIVE: The Innovation Podcast for Marketers

S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro

S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro

S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp

S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp

S3 E8: How Blockchain Puts the Brand at the Center – With Shelly Palmer

S3 E7: The Disappearance of Device IDs: How Marketers See it – With Jeremy Lockhorn

S3 E7: The Disappearance of Device IDs: How Marketers See it – With Jeremy Lockhorn

S3 E6: CTV and the Consumer Journey – With Jessica Hogue

S3 E6: CTV and the Consumer Journey – With Jessica Hogue

S3 E5: The Campaign That Transformed an Island – With Richie Taaffe and Adrian Begley

S3 E5: The Campaign That Transformed an Island – With Richie Taaffe and Adrian Begley

S3 E4: AR Ads and the Experience Economy – With Tom Emrich

S3 E4: AR Ads and the Experience Economy – With Tom Emrich

S3 E3: General Mills’ Kitchen of the Future – With Jay Picconatto and Michael Stich

S3 E3: General Mills’ Kitchen of the Future – With Jay Picconatto and Michael Stich

S3 E2: Rethinking Grocery Commerce – With Jason “Retail Geek” Goldberg

S3 E2: Rethinking Grocery Commerce – With Jason “Retail Geek” Goldberg

Blog

Blog

A collection of ideas, educational content and case studies

A collection of ideas, educational content and case studies

The Role of Artificial Intelligence in Targeting and Personalization in Programmatic Advertising

The Role of Artificial Intelligence in Targeting and Personalization in Programmatic Advertising

Employee Spotlight: Parte Amrutlal, Team Lead, Programmatic Trading

Employee Spotlight: Parte Amrutlal, Team Lead, Programmatic Trading

2023 Advertising Week New York Recap

2023 Advertising Week New York Recap

Employee Spotlight: Jo McCawley, Senior Director of Product

Employee Spotlight: Jo McCawley, Senior Director of Product

How Advertisers Can Use Demand-Side Platforms: 4 Simple Steps

How Advertisers Can Use Demand Side Platforms in 4 Simple Steps

How Advertisers Can Use Demand-Side Platforms: 4 Simple Steps

Navigating an ID-less Territory: Predictive + Geo-Contextual Guide the Way

Navigating an ID-less Territory: Predictive + Geo-Contextual Guide the Way

BidSwitch Explained: Q&A with Emodo SSP

BidSwitch Explained: Q&A with Emodo SSP

How to Choose a Demand-Side Platform

How to Choose a Demand-Side Platform

How to Choose a Demand-Side Platform

Targeting the Right Audience in Programmatic Advertising: Best Practices for Advertisers and Agencies

Targeting the Right Audience in Programmatic Advertising: Best Practices for Advertisers and Agencies

Targeting the Right Audience in Programmatic Advertising: Best Practices for Advertisers and Agencies