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The Way Forward

The Emodo Institute helps advertisers and publishers think forward by shining a light on innovation and the changes ahead.

The Institute conducts studies, publishes papers, and teaches specialized courses to help media buyers and sellers overcome the issues that affect the quality and impact of mobile advertising.

Recently Published by The Emodo Institute

ARTICLE

The End of IDFA: 4 Misconceptions And 3 Ways Forward

by Jake Moskowitz

AdExchanger: Is 5G On a Collision Course with Privacy?

ARTICLE

5G Will Reshape Advertising Data

by Jake Moskowitz

AdExchanger: 5G Will Reshape Advertising Data

ARTICLE

5G For Business: Beyond The Phone And Carrier

by Alistair Goodman

Forbes: 5G For Business: Beyond The Phone And Carrier Plan

I have to say out of all of the webinars I’ve been attending lately, Emodo has put on some of the most professional & prepared presentations with actual interesting takeaways . . . The Emodo Institute is knowledgeable on important topics–it’s a great breath of fresh air to listen to/watch!

-Sr. Manager, 360i

Insightful Courses for Forward-Thinking Teams

A Roadmap to the Future of Data

In this free course, you and your team will:

  • Learn about new factors that will impact data quality, availability and models

  • Understand how advertising data will be reshaped by technology and regulation

  • Develop key strategies for turning these changes into competitive advantages

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The Impact of 5G on Advertising

In this free course, you and your team will:

  • Learn about how 5G is a far more profound change than just being “another G”

  • Understand the many ways 5G will