New Emodo Institute Study Signals a Need to Rethink Targeting and Messaging Strategies
By Emodo Institute As we near the end of 2021, consumers have a lot to contend with. Inflation is the [...]
By Emodo Institute As we near the end of 2021, consumers have a lot to contend with. Inflation is the [...]
From iab: A Comprehensive Guide to Avoiding Negative Consequences with Artificial Intelligence Download Now >> Companies that seek to be [...]
Download Now >> Why do potential customers bypass CVS on their way to a distant Walgreens, or vice versa? How [...]
Brand new consumer research from the Emodo Institute shows that marketers need to be prepared for anything during the [...]
2020 was about adopting different shopping behaviors but the holiday season felt a little more like the old normal. Click [...]
Download Now >> Long-term quarantining has forced consumers to look at their homes in new ways. Additionally, hours of video [...]
Download Now >> More than ever, the 2020 holiday season will be about implementing different advertising tactics for different audiences. [...]
43% fewer consumers are optimistic about the upcoming holiday season compared to just two months ago. How will holiday [...]
You probably know a thing or two about viewability, brand safety and fraud. Those are obviously serious digital advertising concerns. [...]
With Black Friday looming, marketers are working to reach their target audience with a last minute push. With smartphone usage exploding, [...]