The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?
The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it's crucial to stay ahead [...]
BidSwitch Explained: Q&A with Emodo SSP
On September 13th, Emodo’s Global VP of Marketplace Development, David DiAngelo, joined Valerie Zeltser, VP of Global Client Solutions at [...]
Navigating an ID-less Territory: Predictive + Geo-Contextual Guide the Way
Meet Dan Lee, VP of Product Management, Demand & Data Solutions at Emodo. In simple terms, he's the brains behind [...]
Employee Spotlight: Yushi Xu, VP, Architecture and Optimization
We are thrilled to continue our Employee Spotlight blog series, where we shine a well-deserved light on the talented individuals [...]
The Benefits of Native Advertising for Brands and Publishers
In the ever-evolving digital advertising landscape, native advertising has emerged as a powerful strategy for brands and publishers. Its integration of promotional [...]
Employee Spotlight: Svetlana Itkes, Sr. Director, Programmatic Account Management
We are thrilled to kick off our new Employee Spotlight blog series, where we shine a well-deserved light on the [...]
Unlock the Magic of the Biggest Sales Season: Introducing Emodo’s Holiday Hub!
The holiday season is almost here, and for savvy advertisers, it's not just any ordinary one or two-day affair—it's a [...]
Best Practices for Rich Media in Mobile Advertising
Adtech is constantly evolving, and so are the expectations viewers have for the creative they see. Audiences want more engaging [...]
Digital Advertising Industry Veteran, Andrew Rutledge, Joins Emodo to Supercharge Growth for its AI-powered Native Ad Exchange
Rutledge, Chief Revenue Officer, is the latest addition to Emodo’s executive leadership team that hails from Freewheel, Yahoo!, Google and [...]
What Is a Private Marketplace (PMP)?
Traditional programmatic advertising marketplaces operate randomly, so there's no way to ensure you deliver a good user experience. You can [...]
