Cannes Lions
Come meet us at Cannes! On Wednesday, June 20, we will be co-sponsoring Daily Dose Cocktails called "Place-Based Edge: Creative [...]
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time.
Ericsson Emodo Offers Free Data Verification to Help Improve Mobile Advertising Accuracy
The first verification tool of its kind, the Emodo Verification product uses carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend.
Placecast is now Ericsson Emodo
We are excited to announce that we are joining the Ericsson Emodo family. We share a vision to transform data [...]
Why You Need to Validate Your Location Audience Segments
Location data can be a goldmine for marketers. As explored in the first blog post of this series, accurate, real-time location [...]
Media Buyers, Make Sure You Hit the Mark
Nearly every marketer (96 percent) today considers location data to be important - with it, marketers have the unique opportunity to gain [...]
Where is my money going? Marketers finally have an answer for bad location data.
When proximity advertising first arrived on the scene almost fifteen years ago, the ability to serve up deals or ads [...]
5 Best Practices for Designing the Best Mobile Ad Experiences
Within the realm of digital experiences, mobile is as personal as it gets. My mobile phone is with me every [...]
QSR Vs. Retail: Battle of the Mobile Marketing Strategies
If comparing the mobile marketing universe to high school, millennials are the “cool kids”—a group whose attention is highly sought [...]
Why You Need to Pay More Attention to Measurement
ROI can seem like a mythical creature for digital advertisers—something everyone wants to capture but remains stubbornly elusive. Despite the [...]