Come meet us at Cannes! On Wednesday, June 20, we will be co-sponsoring Daily Dose Cocktails called "Place-Based Edge: Creative [...]
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time.
The first verification tool of its kind, the Emodo Verification product uses carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend.
Location data can be a goldmine for marketers. As explored in the first blog post of this series, accurate, real-time location [...]
When proximity advertising first arrived on the scene almost fifteen years ago, the ability to serve up deals or ads [...]
Within the realm of digital experiences, mobile is as personal as it gets. My mobile phone is with me every [...]
If comparing the mobile marketing universe to high school, millennials are the “cool kids”—a group whose attention is highly sought [...]