Miniseries: How to Launch a Successful Campaign
For any product or initiative, top tier agencies and brands are faced with top 5 key questions ahead of hitting [...]
From Seller-Defined Audiences to AI: the Trends Shaping Publishers’ Post-Cookie World
By David DiAngelo, Vice-President Of Global Marketplace Development at Emodo The digital advertising world is always in a state of [...]
There’s a Regulatory Reckoning Coming for AI’s use in Digital Advertising
By Kelly Anderson, Senior Vice-President And Head Of Data Privacy And Compliance at Emodo With the clock rapidly running down [...]
Emodo Taps Yahoo Veteran, Rajeev Tyagi, as Chief of Product and Commits to Continued Product Excellence with Three New Hires
Product and technology veterans will lead Emodo’s cutting-edge advertising solutions and help drive company through next phase of growth San [...]
Guide to Real-Time Bidding (RTB) and How It Works
Since its inception, real-time bidding (RTB) has become one of the most popular ad inventory purchasing methods. Ad platforms like Facebook Ads [...]
Meet the 27 Rising Stars of Adtech Solving Advertisers’ Toughest Challenges
The Business Insider's "Up-and-Coming Professionals to Know in Advertising Technology" is an annual list that recognizes young and talented individuals [...]
2023 Top Women In Media & Ad Tech Honorees
The Top Women in Media & Ad Tech Awards is an annual event that recognizes outstanding women in the fields [...]
Supply-Side Platforms: The Complete Guide
Since the mid-2000s, supply-side platforms have been an integral element in programmatic advertising. They've enabled publishers to sell inventory at [...]
Demand-Side Platforms 101
According to research from eMarketer, programmatic digital display ad spending is projected to increase by 15.2% in 2023, even though third-party and [...]
The Growing Trend of AR Advertising
Augmented reality is one of the fastest-growing advertising trends worldwide. The rapidly increasing adoption of smartphones and other AR-capable devices [...]
