CTV Trends in 2024
Connected TV, or CTV, refers to televisions that connect to the internet. CTV allows viewers to enjoy online content from apps and streaming services, [...]
CTV Is on the Verge of Fulfilling Its Creative Promise
The digital advertising community has long touted CTV as delivering the fusion of digital targeting and optimization with the storytelling [...]
Advantages of CTV Advertising
As television evolves into a more interconnected and digital space, advertisers must continue to find ways to reach their audience [...]
Shiseido Achieves 83% Surge in Purchase Intent for New Skincare Product
Objective Shiseido, a best-selling Japanese skincare and makeup company, partnered with agency Dentsu, with its sights set on driving awareness [...]
Employee Spotlight: Phil Rosengreen, Sales Director
We are thrilled to continue our Employee Spotlight blog series, where we shine a well-deserved light on the talented individuals [...]
CES 2024 Recap
The Emodo team has returned from a whirlwind week at CES 2024 in Las Vegas, participating in discussions around Connected [...]
What is the Fallout of January’s 1% Cookie Deprecation?
Marketers have had the future of third-party cookie deprecation looming over them since 2020, with Google pushing back deadlines again [...]
Connected TV: Five Key Hires Signal Momentum, New Focus for Emodo
Advanced AI optimization supercharged Emodo’s native ad offerings; will do the same for CTV SAN FRANCISCO — Advanced AI optimization [...]
The Benefits of Rich Media Ads for Effective Brand Communication
A staggering 85% of U.S. adults go online every day. When encountering your brand, what they think or believe could mean the [...]
What Is Connected TV Advertising and How Does It Work?
“Television won't be able to hold on to any market it captures after the first six months. People will soon [...]
