Emodo Expands Leadership Team with New Chief Technology Officer and Chief Customer Officer
Industry veterans Kouros Esfahany and Naomi Kagan to spearhead tech innovation and brand relationships to accelerate company’s growth trajectory San [...]
STUDY: Marketers Concerned About Loss Of IDs are 84% More Likely to Prioritize Immersive Creative Formats, Like AR
Survey of 400 U.S. marketers examines ad creative preferences and strategies as device IDs and cookies are disappearing San Francisco, [...]
STUDY: 88% of Marketers Facing Privacy Changes Plan to Test Artificial Intelligence Solutions for ID Replacement
Survey of 400 marketers regarding the effects on the loss of device identifiers San Francisco, CA – [June 8, 2022] [...]
Emodo Promotes Jeremy Lockhorn to VP, Head of Global Innovation
27-year industry veteran to head global innovation efforts for the leader in advertising solutions San Francisco, CA – [May 17, [...]
Opt-in is not a replacement for opt-out
By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and [...]
Study Reveals Strategies for Attracting Commuter vs. Home-Based Shoppers
Two primary worker groups emerged during the COVID-19 pandemic: those who prefer (or tolerate) commuting to an office, and those [...]
5 Steps to Minimize AI Bias in Marketing
Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that [...]
8th Wall and Ericsson Emodo Announce New Partnership to Enable Web AR Ads That Offer Immediate Engagement and Scale
Partnership connects 8th Wall’s technology and developer ecosystem with Emodo’s advertiser and publisher network to introduce embeddable AR ad units [...]
Ericsson Emodo Launches First 5G-Powered Augmented Reality Ads for Mobile Advertising
Company launches Emodo Creative Lab to create targeted AR experiences for advertisers, beginning with Resolution Media and The Broadway League. [...]
Ericsson Emodo Scales Leadership Team to Spearhead Next Phase of Growth
The company welcomes Thomas Anderson as Chief Marketplace Development Officer; Aaron Johnston as SVP, Americas; Megan Saunders as SVP Global [...]
