San Francisco, Calif.–October 21, 2016–Placecast, the industry’s leading enterprise-grade platform for location data and advertising, today announced the grant of two patents that solidify their position in location data management and targeting. The company also unveiled its latest product, Placecast Native which combines the seamless content-driven experience of native advertising with the additional context of location and audience targeting. The two patents not only directly cover the technology used in this new product but also impact the industry as a whole.
As a pioneer in the field of location data management, these patents – filed in 2008 – were recently granted and cover targeting via third party data. With Patent #9,390,136 Placecast has the ability to manage location data collected from multiple sources and associate source IDs and content within a specified area. Patent #9,378,507 covers the ability to location-target a consumer based on a multitude of place and time data, and make targeted ad decisions based on that information.
With these and other previously granted patents in tow, Placecast is launching Placecast Native, making them one of the first to allow companies to reach the most relevant consumers at the right place and time on mobile. Though native ad campaigns are now widely deployed, many underperform because of the lack of relevancy and context. According to a study conducted by the Interactive Advertising Bureau, an overwhelming 90 percent of marketers feel relevancy is a concern when it comes to creating their native ad campaigns, and relevancy is most effectively addressed through location targeting.
Unlike other offerings, adding the location layer ensures that consumers receive highly relevant and engaging content without in