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5G For Business: Thinking Beyond The Phone And Carrier Plan For The 5G Future

5G will be transformative, no doubt. For media and consumer-facing businesses, however, True 5G readiness may require a broader technology perspective and a more encompassing strategy.  In his latest article on Forbes.com , Emodo General Manager Alistair Goodman provides a bigger picture view of 5G for businesses and suggests some early steps to consider now. The …

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5G and Privacy Policy: How Will Each Impact The Other?

The new episode of FIVE – The 5G Podcast for Marketers explores the ways privacy policy may affect digital marketing in the 5G world…and vice-versa. Looking for more information on new privacy policies? Episode 6: “The New Privacy Conundrum”, is dedicated entirely to a one-on-one interview between Jake Moskowitz, the show’s host, and Kelly Anderson, an ad industry …

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4 Common Location Targeting Myths

Jake Moskowitz’ latest  article  on Street Fight dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the article, Jake doesn’t just call out the untrue, he also clarifies the real (and really compelling) opportunities for those industries. Give it a read… Four Targeting Myths That Devalue the Real Power of Location …

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Before You Greenlight That Next Big Campaign: The Veiled Truth About Targeting Data

These days, almost every forward-thinking marketing initiative is based on an assumption that the targeting data is solid, proven and readily available. It’s certainly available (in abundance). However, it isn’t always solid, and it’s almost never proven. The science behind targeting data is unlike any other. It’s unregulated, opaque and routinely inaccurate. In his recent  article on Forbes.com , Alistair Goodman, GM of Ericsson …

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The Transparency Trap: In the Data Market ‘Transparency’ Standards are Low

In advertising, the term ‘media transparency’ carries specific expectations of accountability for media vendors. When the discussion turns to the topic of data, however, ‘transparency’ implies no clear expectation at all. On the media side, ‘transparency’ means “prove it.” It means “show me the viewability rates, fraud percentages, and critical information to protect my brand.” …

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