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5G and Privacy Policy: How Will Each Impact The Other?

The new episode of FIVE – The 5G Podcast for Marketers explores the ways privacy policy may affect digital marketing in the 5G world…and vice-versa. Looking for more information on new privacy policies? Episode 6: “The New Privacy Conundrum”, is dedicated entirely to a one-on-one interview between Jake Moskowitz, the show’s host, and Kelly Anderson, an ad industry …

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4 Common Location Targeting Myths

Jake Moskowitz’ latest  article  on Street Fight dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the article, Jake doesn’t just call out the untrue, he also clarifies the real (and really compelling) opportunities for those industries. Give it a read… Four Targeting Myths That Devalue the Real Power of Location …

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Before You Greenlight That Next Big Campaign: The Veiled Truth About Targeting Data

These days, almost every forward-thinking marketing initiative is based on an assumption that the targeting data is solid, proven and readily available. It’s certainly available (in abundance). However, it isn’t always solid, and it’s almost never proven. The science behind targeting data is unlike any other. It’s unregulated, opaque and routinely inaccurate. In his recent  article on Forbes.com , Alistair Goodman, GM of Ericsson …

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The Transparency Trap: In the Data Market ‘Transparency’ Standards are Low

In advertising, the term ‘media transparency’ carries specific expectations of accountability for media vendors. When the discussion turns to the topic of data, however, ‘transparency’ implies no clear expectation at all. On the media side, ‘transparency’ means “prove it.” It means “show me the viewability rates, fraud percentages, and critical information to protect my brand.” …

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Two Targeting Conversations That are Sure to Get Louder in 2019

Two location targeting themes are gaining real steam as we near the end of 2018 –  “People-based Marketing”  and the significant problem of  data inaccuracy . The former was a recurring topic of interest in numerous presentations during Ad Week and again at IAB’s Data and Mobile Symposium earlier this month. It’s a big idea that’s sure to gain …

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We’ve Improved Media Transparency. Let’s Do the Same with Data.

In his latest Street Fight op-ed, Jake Moskowitz compares the need for data verification to essential media verification initiatives like viewability and fraud… Verification benchmarks prove that data quality is as threatening an issue as non-viewable impressions, and a much larger problem than fraud. According to Nielsen’s most recent DAR benchmarks report through 1Q’18, digital …

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