New Emodo Institute Study Signals a Need to Rethink Targeting and Messaging Strategies
By Emodo Institute As we near the end of 2021, consumers have a lot to contend with. Inflation is the [...]
How AI, AR, and 5G Are Turning ID Deprecation Into Opportunity
https://vimeo.com/585983932
Emodo Recognized Among the AdExchanger 2021 Programmatic Power Players
We are excited to share that Emodo has been recognized as a 2021 Programmatic Power Player: a definitive list of the [...]
5G and the Emergence of Immersive Advertising: Augmented Reality and Other Experiences
https://vimeo.com/560469438
What Marketers Need to Know: AI’s Key Role in Addressing the Loss of Traditional IDs
https://vimeo.com/554820766/fb65ef939f
Emodo’s POV on the Deprecation of Device IDs
Apple’s deprecation of the IDFA mobile ID and Google’s deprecation of third party cookies in Chrome have rightfully caused the [...]
Emodo’s FAQ on the Deprecation of Device IDs
Beginning with the launch of Apple’s iOS 14.5 in late April, the number of ad opportunities that will include targetable [...]
How 5G is Enabling Better Results through Immersive Creative Experiences
2021 has created new engagement opportunities for bold marketers. Immersive mobile ad creative, including AR formats, are proving to be [...]