FIVE – The 5G Podcast for Marketers: Episode #4 We just released the fourth episode of FIVE: “The Reinvention of Retail.” Even if you’re not involved in retail marketing, we think you’ll find it very interesting and applicable to all kinds of marketing practices. In Episode #4, Jake Moskowitz and his guests explore the potentially transformative impact of 5G on …
Have you checked out the FIVE podcast yet? FIVE is the podcast that cuts through the 5G hype and breaks down what’s real for marketers. Each episode dives into topics that may be consequential to marketers, especially in a 5G world. Join us as we examine the technical, consumer and marketing impacts of 5G on …
The Emodo Institute has launched its first podcast series. The first two episodes of FIVE – The 5G Podcast for Marketers – are now live on several podcast listening platforms. The first episode, titled 5G – Not Just Another G, outlines the five big marketing shifts that will be driven by 5G. Episode #2,The Reality of …
Jake Moskowitz’ latest article on Street Fight dispels common myths about location targeting in Automotive, Retail, Travel and QSR campaigns. In the article, Jake doesn’t just call out the untrue, he also clarifies the real (and really compelling) opportunities for those industries. Give it a read… Four Targeting Myths That Devalue the Real Power of Location …
These days, almost every forward-thinking marketing initiative is based on an assumption that the targeting data is solid, proven and readily available. It’s certainly available (in abundance). However, it isn’t always solid, and it’s almost never proven. The science behind targeting data is unlike any other. It’s unregulated, opaque and routinely inaccurate. In his recent article on Forbes.com , Alistair Goodman, GM of Ericsson …
Before You Greenlight That Next Big Campaign: The Veiled Truth About Targeting DataRead More »
In advertising, the term ‘media transparency’ carries specific expectations of accountability for media vendors. When the discussion turns to the topic of data, however, ‘transparency’ implies no clear expectation at all. On the media side, ‘transparency’ means “prove it.” It means “show me the viewability rates, fraud percentages, and critical information to protect my brand.” …
The Transparency Trap: In the Data Market ‘Transparency’ Standards are LowRead More »
Two location targeting themes are gaining real steam as we near the end of 2018 – “People-based Marketing” and the significant problem of data inaccuracy . The former was a recurring topic of interest in numerous presentations during Ad Week and again at IAB’s Data and Mobile Symposium earlier this month. It’s a big idea that’s sure to gain …
Two Targeting Conversations That are Sure to Get Louder in 2019Read More »
In his latest Street Fight op-ed, Jake Moskowitz compares the need for data verification to essential media verification initiatives like viewability and fraud… Verification benchmarks prove that data quality is as threatening an issue as non-viewable impressions, and a much larger problem than fraud. According to Nielsen’s most recent DAR benchmarks report through 1Q’18, digital …
We’ve Improved Media Transparency. Let’s Do the Same with Data.Read More »
Today, poor quality data is the #1 issue that threatens the effectiveness of mobile advertising. Although marketers and data buyers have serious concerns about the inaccuracy of targeting data, the industry isn’t doing enough to address the problem. In order for brands to realize the true promise of mobile marketing, data vendors and industry standards …
Emodo Institute to Challenge the Low Bar of Data Quality at Advertising Week (Oct. 1-4)Read More »
Last week, we launched Emodo Supply , the industry’s first and only mobile carrier-verified SSP. Emodo Supply is designed to dramatically reduce the number of wasted impressions and dollars that result from data inaccuracies. Just like there are impurities in water and people would choose to drink filtered to unfiltered water, there’s a lot of inaccurate data …
Announcing Emodo Supply: The First Carrier-verified SSPRead More »
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