Augmented reality is one of the fastest-growing advertising trends worldwide. The rapidly increasing adoption of smartphones and other AR-capable devices [...]

Nowadays, people are increasingly spending time immersed in their phones. In January 2022, people used their smartphones for an average of [...]

In the summer of 2022, Google announced it would push back the date of its third-party cookie phaseout from late 2023 to [...]

Native advertising is not necessarily a new tactic, but you may not have much experience with it. This form of [...]

During a recent industry event, our own Jake Moskowitz revealed new findings around Emodo Institute’s latest research highlighting how [...]

The deprecation of device IDs has been shaking up the advertising industry for a while now, but what exactly does [...]

Here at Emodo, we’re defined by our strong, lasting relationships. Our people are behind everything we do, and we firmly [...]

Social media platforms have played a large role in many advertising strategies over the past few years, but recently the [...]

An identifier for advertisers (IDFA) was once a powerful tool for targeting audiences and getting your ads in front of [...]