Do You Get What You Pay For? The Trouble with Location Data
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]
The Role of CPG Advertising in Consumer Re-emergence: Webinar from The Emodo Institute
Are you struggling to understand the role your advertising will play in convincing consumers to boost their shopping habits [...]
Inside the Industry’s Biggest Waste Problem
Traditional media verification, like brand safety, IVT, and viewability, paint a glowing picture of improvement year after year. How can [...]
Say what? 5 data quality terms that don’t mean what you think
Industry lingo creates easy shortcuts for insiders. It lets us say more with less, so we can make our points [...]
Media vs. Data: A Critical Balancing Act
Can a lopsided focus on where ads run distract us from the real source of marketing waste? Jake Moskowitz from [...]
Emodo Honored by AdExchanger as Award Finalist
AdExchanger names Emodo Institute as a finalist for Best Educational Tool or Program and the FIVE Podcast as a finalist [...]
FIVE Podcast Wins Gold
Now that the holidays and year-end crunch are behind us, we wanted to take a moment to share a little [...]
The Final Episode in Our Nine-Part Series: FIVE – The 5G Podcast for Marketers
Today we launched our final episode of FIVE – The 5G Podcast for Marketers. FIVE is a nine-part series that [...]
5G Will Reshape Advertising Data
The next gen mobile network takes connectivity well beyond the mobile phone – and that includes the ways in which [...]
FIVE Dives Into the Future of Programmatic Advertising
Episode seven of the FIVE podcast looks at the ugly side of programmatic advertising and addresses a question that has [...]