What is Data Science Hiding From?
Marketing data. It’s a $20 billion industry composed of hundreds of companies, most of which gather, shape and sell consumer [...]
The Retailer’s Road to Winning Consumers Back
As shelter-in-place orders are lifted across the country, restaurants and retailers are seeking to understand how to regain the [...]
Calculate the cost of inaccuracy with the aCPM
Most of us have enough experience as consumers to know that you get what you pay for. Choosing the cheapest [...]
A Day in the Life of a Data Point
Just like everything else you buy, data-based products (such as segments, attribution models, targeted media campaigns, or PMPs) don’t just [...]
Do You Get What You Pay For? The Trouble with Location Data
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]
The Role of CPG Advertising in Consumer Re-emergence: Webinar from The Emodo Institute
Are you struggling to understand the role your advertising will play in convincing consumers to boost their shopping habits [...]
Inside the Industry’s Biggest Media Waste Problem
Traditional media verification, like brand safety, IVT, and viewability, paint a glowing picture of improvement year after year. How can [...]
Say what? 5 data quality terms that don’t mean what you think
Industry lingo creates easy shortcuts for insiders. It lets us say more with less, so we can make our points [...]
Media vs. Data: A Critical Balancing Act
Can a lopsided focus on where ads run distract us from the real source of marketing waste? Jake Moskowitz from [...]
Emodo Honored by AdExchanger as Award Finalist
AdExchanger names Emodo Institute as a finalist for Best Educational Tool or Program and the FIVE Podcast as a finalist [...]