Where is my money going? Marketers finally have an answer for bad location data.
When proximity advertising first arrived on the scene almost fifteen years ago, the ability to serve up deals or ads [...]
When proximity advertising first arrived on the scene almost fifteen years ago, the ability to serve up deals or ads [...]
Independent test of providers by MediaCom puts Mobsta firmly at the forefront Mobsta, a location targeting and data specialist in [...]
In the world of mobile marketing, geofencing has become the lingua franca for agency buyers, retailers, techies and data analysts. [...]
Commerce today happens on a spectrum. Online retail spending is exploding, and this is blurring the lines between online and [...]
Most of us today can’t imagine leaving the house without our smartphone. It’s how we communicate, make plans, look up directions, conduct [...]
Placecast was honored to present at the I-COM Global Summit in Seville, Spain, where the theme of the event was “Making Data [...]
Earlier in March this year, Placecast's National Sales Director, Lee Karchawer, spoke at a panel at RetailLoco, SXSW. The topic of [...]
In today’s digital world, our smartphones know more about us than our friends and family. They know the numbers in [...]
Mobile ad spend is predicted to surpass $100 billion in 2016 and represents 51 percent of the digital market. Given that the [...]
Mobile advertising, especially location-based mobile advertising can be an extremely effective method for brands, especially retailers with brick and mortar [...]