Shiseido Achieves 83% Surge in Purchase Intent for New Skincare Product
Objective Shiseido, a best-selling Japanese skincare and makeup company, partnered with agency Dentsu, with its sights set on driving awareness [...]
Leading Global Airline Boosts Conversion Rates with Emodo
Introduction In a fiercely competitive industry, a leading global airline embarked on a mission to boost conversion rates among travelers [...]
Navigating an ID-less Territory: Predictive + Geo-Contextual Guide the Way
Meet Dan Lee, VP of Product Management, Demand & Data Solutions at Emodo. In simple terms, he's the brains behind [...]
A Smarter Way to Get More Customers into Your Stores.
Emodo ShareShift helps you connect with shoppers before they visit your competition. Consumers have completely different shopping patterns today than [...]
Do You Get What You Pay For? The Trouble with Location Data
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]
Two Targeting Conversations That are Sure to Get Louder in 2019
Two location targeting themes are gaining real steam as we near the end of 2018 – “People-based Marketing” and the significant problem [...]
Location Data is Flawed Across the Programmatic Landscape
When it comes to location-based advertising, the data you choose may pose the greatest threat to the ROI of your [...]
Inaccurate Audience Location Data May Be the #1 Threat to Campaign ROI. Here’s How to Fix it.
Now that mobile has surpassed desktop in digital ad spend, the biggest threat to campaign ROI may actually be in [...]
Why You Need to Validate Your Location Audience Segments
Location data can be a goldmine for marketers. Accurate, real-time location data can enable marketers to deliver more efficient targeted [...]
Media Buyers, Make Sure You Hit the Mark
Nearly every marketer (96 percent) today considers location data to be important - with it, marketers have the unique opportunity to gain [...]
